Yet Another A/B Testing Discussion. This Time on Content

Gaurav Singhal
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As a Data Scientist, I am big fan of A/B Testing. I'd say that A/B testing isn't just for product development. Try testing different versions of your content, like different titles, different thumbnails, or different call-to-actions and analyze what is getting more engagement. What are some other things that you like to test with your audience?
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