Why should you start doing video prospecting in your outreach engine?

Question

Doing outreach is becoming more and more difficult as the market expands, learning curve of adopting this strategy grows and the audience being tired of same emails over and over again.

This is where video prospecting comes into place, with companies seeing a 24% avg increase in booking meetings! That's not only because you add a video in an email but also because you create a personalized experience that your competitors are not doing at all.

Be different than your competition and you'll succeed!

Would you be curious to start doing video prospecting?

Alexandre Contador · Accepted Answer

@poulami_ let me know how that goes :)

Answer

Videos in emails? Interesting. I wonder how people will react to that.

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I'm all about standing out from the crowd. Video prospecting could be the secret weapon.

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Adding a personal touch with video? Smart move! It's like injecting personality into your outreach.

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Video prospecting? That's interesting

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video prospecting sounds interesting, but isn't cold calling more direct?  I get the feeling a video message might get ignored.  Has video outreach actually proven effective in converting leads?"

Alexandre Contador · Answer

@poulami_ yes! and implemented in our teams here in the Netherlands. So far the responses have been positive and it also gives the opportunity to understand which kinds of messages work in our pipeline.

Kostya Bolshukhin · Answer

It worked amazingly for me to "warm up" connections with people I know but didnt talk for a while.

So when someone I know dont respond for a while video-hello worked amazingly

Poulami · Answer

@alexdigitalmkt - Ok, that good to know. Will try and test it out for ourselves

Marco Stegen · Answer

Great article. Thanks for sharing such valuable information. Truly appreciated. https://medium.com/@solar-roofin...

Alexandre Contador · Answer

@albert_winston Most companies that implement a concrete video strategy within their sales teams normally see a 23% increase in meetings booked.

The cold calling may work and it's still effective but you would always see more negative responses on it than video prospecting

Alexandre Contador · Answer

@fredrick_james yes, you should give a try

Alexandre Contador · Answer

@gemma_mortlock and also gives a human touch to it

Alexandre Contador · Answer

@armind_hash having a personal video with variables from your CRM just show a more personalised message in a digital world.

Why should you start doing video prospecting in your outreach engine?

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