Which type of launch video do you prefer?

Question

We are launching soon, so I want to choose the best option and I'm generally interested in what you'd like to see more:

Kate Ramakaieva · Accepted Answer

The best video is the one that showcases the functionality concisely and informatively. I believe it's not necessary to spend a large budget on a professional one - simply recording with a brief explanation can work even better.

Ludwig · Answer

I feel flashy very "professional" product videos with a lot of animations and transitions they often cover up the actual information, like what does the product do, how is it used.

A simple informative screencast with explanation can be much clearer. But has less "wow" factor i guess

Asmitha Rathis · Answer

@ixord I totally agree!

Answer

Recording of the creator explaining and showing the features

Ludwig · Answer

@michaelshver Yes I totally agree. Also it does probably grab attention not as well but this "real" or "authentic" vibe can also be advantageous, makes it more likable and approachable.

If the video is made well though. When it's just an unstructured script or a messy screen in the recoding then it feels the person didn't put much effort in

Answer

Recording of the creator explaining and show the features

André J · Answer

A gif that explains the USP fast is preferred IMO. A more in-depth video can be linked if I'm initially convinced.

Sidra Arif · Answer

I usually prefer a short 30 to 60 sec video explaining everything about the product and what it do in a short and engaging way.

Igor Lysenko · Answer

The features of the application are more attractive.

Oliver Thomes · Answer

Recording of the creator explaining and showing the features

Heyalbert · Answer

@michaelshver thanks lot man! If you'd like to learn more about the products I'm working on, you can check out this video: https://youtu.be/EW8uhqEsNKc

Heyalbert · Answer

Always prefer recording of the creator explaining and showing the features. It could give users a clear understanding of what to expect and how your product can benefit them. 
Looking forward to your launch!

Michael Shver · Answer

@frank_j_fowler interesting! Why do you prefer it over screencast? 🤔

Michael Shver · Answer

@ludwigsonneck yes, I've noticed that it can be more interesting to watch these flashy videos, but then you try the product yourself and sometimes your experience doesn't even match 😅

While watching a screencast can be a bit boring, creators usually do a better job of showing what's going on in the app. However, does it really grab attention the same way? Do people watch because they feel that the connection is more personal?

Which type of launch video do you prefer?

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