Where do you invest most of your resources after the product is launched?
Christian C
7 replies
As I'm planning out next promotion steps for WordsFromImage.com, would be great to hear how did you share your budget and what worked best for you!
Replies
Fabian Maume@fabian_maume
Warmup Inbox
It actually depends if you reach product market fit or not. If you still have a low activation rate, you do not want to invest in user acquisition yet, you should rather focus on improving your product and onboarding flow. If you need extra users while working on product-market fit, growth hacking will be my go-to channel as it will be the cheapest.
Share
Manipulist for MacOS
@fabian_maume very good point thanks - any growth hacking recommendation/tool you use?
Warmup Inbox
@chriscarex It will depend a lot on your situation. You can schedule a meeting to discuss it: https://calendly.com/growth-hack/
User Acquisition (not paid media until a few months down the road) primarily for what we've done, but as others have mentioned it varies wildly based on goal / what phase the product is in, etc.
We like to dial in social channels for organic reach as early as possible, so that there is a baseline level of content already there for the curious folks, and other than that its strictly user growth until we can justify SEO + PR
I think if you ask regards the "product validation" stage, then I would suggest social media, for quick results. IF that picks up, most likely
(depends on product) rest of the channels. Good luck!
Manipulist for MacOS
@twocheeseburgers thanks for the suggestion, which social media platforms/strategies worked best for you?