What will be the biggest challenge for your sales team in 2024?

Question

Anbang Xu · Accepted Answer

In 2024, our biggest challenge will likely be adapting to rapidly evolving AI-driven sales tools while maintaining the human touch. We'll need to strike a balance between leveraging technology for efficiency and preserving genuine relationships with clients.

Alexander Galitsky · Answer

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Answer

Hiring great salespeople that can adapt to the changing B2B buyer journey will be key. With more of the sales process happening digitally, reps need to be able to engage prospects across channels like chat, email, and video. Finding reps with the right mix of tech savvy, people skills, and grit to push through a challenging economy will be the biggest hurdle for many sales orgs in 2024.

jack giant · Answer

Sales teams in 2024 face a number of challenges, including:

Economic uncertainty: The global economy is expected to slow down in 2024, which could lead to decreased spending by businesses and consumers. This could make it more difficult for sales teams to meet their quotas.
Increased competition: There are more businesses competing for customers than ever before. This means that sales teams need to be more creative and effective in their outreach efforts.
Changing buyer behavior: Buyers are becoming more sophisticated and demanding. They are doing more research online before they even contact a salesperson. This means that sales teams need to be more knowledgeable and prepared to answer their questions.
Technological advances: Technology is changing the way that sales teams work. Sales teams need to be able to adapt to new technologies and use them to their advantage.
Talent shortages: There is a shortage of experienced and qualified sales professionals. This can make it difficult for businesses to find and retain top talent.
Of all of these challenges, economic uncertainty is likely to be the biggest for sales teams in 2024. When the economy is uncertain, businesses are more likely to cut back on spending. This can make it more difficult for sales teams to meet their quotas.

What will be the biggest challenge for your sales team in 2024?

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