What we learned from PH launch: our mistakes, tips and best advice.
Lidia Vijga
31 replies
Last month we launched DeckLinks (Video Sales Decks) on PH 😻🚀 and it was a crazy but amazing experience! I want to thank the PH community for such a great support 🧡 and I would love to share what we learned from our launch.
⛰ Explore the most upvoted products to learn from the best (enter * into the search bar)
🏄♀️ Engage with Product Hunt community to build your following ahead of time
📭 Start a mailing list via Ship (we collected emails on our own website - BIG MISTAKE)
✈️ Make lots of friends from the other side of the planet
🍿 Create a video with text or subtitles
😴 Get lots of sleep before the launch
🦊🐰 Comment on your launch page under each feedback, it's a great opportunity for conversation and to make more friends
✅ Get Product Hunt Launch Checklist by @falak_sher
www.producthunt.com/posts/product-hunt-launch-checklist
🍊 Nurture Your Product Hunt Leads
Full article with screenshots and examples here: www.decklinks.com/blog/how-to-launch-on-product-hunt
🏳️ If you can take any one tip, best practice, or piece of feedback away from this guide, it should be this: start earlier than you think.
If you are launching soon, please share it here, my team and I would be happy to support!!
Replies
Cameron Graham@cameron_graham
Storii
Great tips Lidia! We're launching Storii on PH this Thursday!
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DeckLinks
@cameron_graham Good luck on your launch!! We will support!
Glad to hear your launch went well! Really appreciate you sharing these tips.
A remote working solution.
Thanks for the tips. I'll definitely keep them in mind for my upcoming launch in June!
DeckLinks
@maya_ovice let me know when you launch, happy to support you! 🧡
Great tips, thanks for sharing Lidia!
Thanks for the list, Lidia! We're launching our simple online whiteboard software next week and will definitely be taking note of these items. Here's our ship page if you want to learn more: https://www.producthunt.com/upco...
DeckLinks
@paul_vanzandt Already subscribed! Good luck on your launch!
DeckLinks
Hey Lidia! Thank you very much for sharing. We'll be definitely following your advice (and Falak's checklist seems excellent, thanks!).
We're launching ReSkript on the 11th of May🎉: https://www.producthunt.com/upco...
We offer an all-in-one collaborative workspace with an integrated task manager and communication channels.
DeckLinks
@martina_hackbartt I just subscribed! Good lunch on your launch!
Thank you so much for this detailed note. It would really help everyone launching their products because first launches are truly filled with nervousness!
DeckLinks
@vanshika_chaturvedi Agree, I hope this helps anyone who is launching first time.
Thanks for this! I'm planning to launch our product on PH soon and I'm always grateful to people who share their experiences to help other people.
This one caught my eye:
"That was a MISTAKE on our part – most of the emails we collected were from people that were not active members of Product Hunt, and some subscribers had never heard of Product Hunt before."
Oof, I'm doing exactly that right now. I'm pretty sure most of my community aren't even on PH, so I was worried how very few people would be willing to sign up to a new site just to upvote my app.
One question tho - would you recommend displaying the Ship landing page instead of using a standard landing page? Currently, mine is built with Webflow and I manage collected IDs with their CRM + Mailmodo.
(also hey, both our products have Deck in their name! Hello, deck buddy :D)
DeckLinks
@tarun_karthikeyan I'd recommend to create an upcoming page on Ship additionally, but I'd keep the existing page on Webflow since you already have that set up, and you started collecting emails.
Hey, nice tips! Will be of use for our launch! ; )
Btw, we’re launching in late May. Check out our upcoming PH page: www.producthunt.com/upcoming/eff...
Our project is called: Effecto. It’s an app for detailed habit, health, symptoms, and meds tracking. Pretty much for everything that is related to your physical or mental health and every daily factor that can affect you.
DeckLinks
Zario: Digital Wellbeing
Awesome guide Lidia, my team and I are launching on the 12th with Chris Messina. It will be our first time
DeckLinks
@killian_fjellbakk1 Good luck on the launch! 🚀 Ping me on twitter, I will support!
Jika.io
Thank you! it's really informative and helpful!
We launch today and we trying to learn from your mistakes
Jika.io
Thanks a lot for a useful guide, Lidia!
We will definitely keep it in mind before launching our product next week!
DeckLinks
@ilona_kazakova When are you launching? Happy to support. 🧡
Why was collecting emails on your own website a mistake?
DeckLinks
@dylan_merideth Most of the emails we collected were from people that were not active of Product Hunt, and some subscribers had never heard of Product Hunt before. I get into details here: www.decklinks.com/blog/how-to-la...
Completely agreed, Lidia, and so grateful you shared this with us for our launch.
One thing I will add is that posting in Product Hunt's Upcoming Products is a great way to prepare your community for launch.
That said, a lot of folks will mistake the UP page for the actual launch. It's helpful to be extra clear to your subscribers and help them understand that the launch is still forthcoming!
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@patricia_tao I didn't know about this category, thx for sharing this tip!
@philipp_stelzel Not at all!
Thanks for the tips Lidia! We are launching in early June and this info is very useful