What type of social media content converts best?
Ezgi Yeğinaltay
37 replies
I really think that the type of social media content that converts best varies by industry and audience.
Generally, visual content like videos and images, customer testimonials, educational posts, and user-generated content tend to perform well.
And A/B testing is essential to determine what works best for your specific business.
What are your thoughts?
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Kirill Sokol@malkielfalcone
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The type of social media content that converts best often includes a combination of engaging visuals (images or videos), informative or entertaining captions, user-generated content, customer testimonials, and interactive elements like polls, quizzes, or contests.
The key is to create content that resonates with your target audience, provides value, and encourages them to take action, such as liking, sharing, commenting, or clicking on links. It's essential to maintain a consistent posting schedule and monitor analytics to refine your content strategy for optimal results.
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This is the answer --> A/B testing is essential to determine what works best for your specific business.
It always depends on the type of product you have and the target audience. Like for example if you are selling costly B2B software you are gonna target CXOs of the companies, so for them, you need to create well-researched content in terms of blogs, white papers, etc which they find useful and good to read eventually lead them to your website and hence acts as a lead magnet.
Now if you are selling a CRM for SMBs so now you are going to target companies that have a nature very similar to the general public they like to consume videos, images, polls, quizzes, etc. which are attractive and playful in nature.
So in a nutshell, all types of content are good and have their own characteristics you need to understand your audience what they like, where they are present, and the nature of your product.
UGC content works best as well as awards and recognition.
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User Generated Content.
- Influencers Review
- Customer Review
- Product Placement in Funny Reel / Short
- Product Placement in a Song or a dance Reel / Short
Hope this helps!
Utopic.ai
Videos are good for GenZ, podcasts and texts are still popular for tech and knowledge consumers.
Weavely
Indeed depends on the audience, market etc. For us (Form builder on top of Figma) the best performing content is Video (tutorials + educational) on YouTube. We're going to experiment with templates in the Figma community pages next as well
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Kommunicate
nowadays short video contents converts the best as people have very less attention span and they want quick answers for all problems
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You're right Ezgi, the most suitable SM content depends on your target audience & industry! Here are more tips from my experience:
🟣 Videos usually perform the best (A/B testing can be done on different headlines, and thumbnails as those have the most leverage to increase click rate - but don't go too far to be considered "click-bait" as this will create negative associations with your brand in the long run)
🟣 Reels perform the best in terms of reach & engagement metrics, algorithms all around still seem to favor short-form content (and can be posted on more SM channels: YT, IG, Tiktok, etc. compared to longer 16:9 resolution videos)
🟣 UGC really does the best since they're helping you do your job haha, and they are bound to become more loyal & engaged with the brand (though in reality, thinking up campaigns to get them involved in content and then executing on that strategy is the real challenge)
🟣 When posting videos on YT, be sure to speak clearly so the YT automatic captions can transcribe what you're saying as subtitles. YT subtitles are actually used by Google to rank channels and their associated websites higher in terms of SEO for certain keywords. Of course, don't keep repeatedly saying the same keyword you wish to rank for while recording your videos just for this reason haha.
As you'll guess from my pointers, I'm more of a video guy. Back during the pandemic lockdowns, I started a YT channel just to pass the time. Managed to get to 5,000 subscribers in less than 5 months. It feels like a superpower when you have that large an audience that you can present things to, or ask for support in a certain thing. Sadly, I haven't been active for almost 2 years now. Though my subscriber count still rises, I'm sure the loyalty has dropped.
Hope this helps!
BeforeSunset AI
@rockyperezz Thank you so much for explaining in detail and sharing your experience! These are some amazing insights!
I agree that it all depends on the product.
Based on my experience, generating organic content and starting to have partnerships with influencers is a good way to grow in social media in terms of content.
Exploiting influencer-generated videos, having a visible face in your brand that generates organic content and starting to launch ad campaigns will generate a good view on your brand.
I would adopt to show in a very simple way WHAT your product SOLVES and HOW IT SOLVES IT.
In all these channels, you have the power to generate the scripts and the amount of A/B testing you want. A good way to organize it to increase your metrics is:
1. headline: short sentence (3 seconds) where you empathize with the user by telling them you have a solution.
2. Body: Here you should provide all the value you mentioned in the headline, don't let them feel disappointed!
3. CTA: Create a call to action to generate the desired conversion.
It is very important to iterate in different ways.
The traditional sales structure is not viable. The more authentic, creative and empathetic you are with people, the more you will increase your metrics exponentially.
I hope this information is useful
The type of social media content that often converts best includes visually appealing images and videos, user-generated content for authenticity, educational posts that establish your brand's authority, engaging contests and giveaways, and customer testimonials that boost confidence. Live videos and webinars provide real-time interaction and value, encouraging conversions by keeping the audience engaged. Interactive content, such as polls or quizzes, can also drive conversions by actively involving your audience. Ultimately, the content that converts best depends on your specific audience and the social media platform you're using, so testing and analyzing performance is crucial for ongoing success.
It seems like you've provided a statement about the effectiveness of UGC (User-Generated Content) along with the mention of awards and recognition. If you have a specific context or request related to this statement, feel free to provide more details or let me know how you'd like me to assist you with this information.
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