What tools or data sources do you use for outbound marketing?

Question

If you run outbound outreach (email, call, etc.), where do you find your data from? Do you have any offbeat tool recommendations? Share in the comments below. :) Shoutout to Lasso for inspiring this discussion. I found through my research it's the only platform indexing every business with a website, LinkedIn, and at least one employee.

KP · Accepted Answer

i tried many standard tools like Apollo and Clay etc. When prospecting, the lead accuracy is always a challenge and so is the bounce rate. The latest one I am checking out is Lasso https://www.producthunt.com/post...

Kunal Aggarwal · Answer

I've used Apollo.io for a couple of clients since 2022 & it does a great job every single time.
 
3 Things I love about Apollo:

1. The detailed filters which allow you to pin point & select your target audience.
2. Smooth & Easy to use User Experience
3. Highly Accurate Data (emails) with minimal bounce rates.

Shane Stewart · Answer

been using Apollo for a while now. the chrome extension helps scrape linkedin seamlessly

Rohan Chaubey · Answer

@thisiskp_ good hunt, KP! :)

Gernot Bernkopf · Answer

We are currently evaluating tools like Lemlist, La Growth Machine, Dripify, etc. ... Lemlist and LGM are quite cool tools.

Samuel Evans · Answer

Totally agree about Apollo.io! Another tool I've found super helpful is Clearbit. A few key benefits: 1) Seamlessly enriches your lead data with additional info like job title, location, social profiles. 2) Has a powerful prospecting feature to build targeted lists based on firmographics. 3) Integrates with major CRMs and marketing tools to keep data in sync. Between Apollo and Clearbit, outbound has become way more efficient and personalized for my team!

Answer

For effective outbound marketing, a combination of tools and data sources can help streamline the process and improve targeting. Here are some commonly used tools and data sources:

### Tools

1. **CRM Software**:
   - **Salesforce**: For managing customer relationships and tracking interactions.
   - **HubSpot**: Offers tools for managing contacts and tracking outreach efforts.

2. **Email Marketing Platforms**:
   - **Mailchimp**: For sending bulk emails and managing subscriber lists.
   - **SendGrid**: For transactional emails and marketing campaigns.

3. **Lead Generation Tools**:
   - **LinkedIn Sales Navigator**: For finding and connecting with potential leads.
   - **Hunter.io**: To find email addresses associated with companies.

4. **Marketing Automation**:
   - **Marketo**: For automating marketing tasks and nurturing leads.
   - **Pardot**: A Salesforce tool for B2B marketing automation.

5. **Social Media Management**:
   - **Hootsuite**: To schedule posts and engage with potential customers on social media.
   - **Buffer**: For managing social media accounts and tracking engagement.

### Data Sources

1. **Market Research Reports**:
   - **Statista**: For industry statistics and trends.
   - **IBISWorld**: Offers detailed industry reports.

2. **Social Media Analytics**:
   - **Facebook Insights**: To understand audience engagement.
   - **Twitter Analytics**: For tracking tweet performance and audience demographics.

3. **Online Communities and Forums**:
   - **Reddit**: To engage with niche communities and gather insights.
   - **Quora**: To identify common questions and pain points related to your industry.

4. **Web Analytics**:
   - **Google Analytics**: To track website performance and user behavior.
   - **Hotjar**: For heatmaps and user feedback.

5. **Surveys and Feedback Tools**:
   - **SurveyMonkey**: To gather feedback from your target audience.
   - **Typeform**: For creating interactive surveys to understand customer needs.

Using these tools and data sources effectively can help you craft targeted campaigns, track your outreach efforts, and ultimately improve your conversion rates. What specific areas are you focusing on in your outbound marketing strategy?

Rohan Chaubey · Answer

@kunal_aggarwal Thanks for sharing your feedback on Apollo, Kunal :)

Gurkaran Singh · Answer

I usually pull data from LinkedIn and CRM platforms, but I’ve recently been checking out Lasso—it’s like having a Sherlock Holmes for business insights. If only dating were that easy! Speaking of which, I heard “Her Ideal Match” is launching soon; maybe it'll help us crack the code on both fronts!

Answer

Yeah, Apollo.io is a solid choice. I've also had good results with ZoomInfo for B2B lead gen - their database is massive and the intent signals help prioritize outreach. Worth checking out if you need to scale your campaigns. But agreed, the filtering and email accuracy with Apollo are top-notch.

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Sofia Bettari · Answer

hey @rohanrecommends, not biased, but Crono has a legit high percentage accuracy on data and integrates the outreach actions with suggestions in one place.

I'm not a sales but even I get great results... so it's worth a try 🤷🏻‍♀️

Rohan Chaubey · Answer

@dcupl Does LemList help with data as well?

Ankur Jeswani · Answer

Discovered Lasso on PH today. I signed up 🙌🏻

Gernot Bernkopf · Answer

@rohanrecommends yes, they provide a 450M+ contacts database!

What tools or data sources do you use for outbound marketing?

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