What tools do you use to run A/B tests on your website or product features?

Question

I'm trying to run A/B tests, but need a more structured approach. What tools have helped you run successful A/B tests?

Julia Klemenc · Accepted Answer

I use VWO for its ease op setting up tests and tracking user behavior seamlessly.

Masako Peno · Answer

Have you tried split io? It’s fantastic for my feature flagging and controlled rollouts.

Luis Roberts · Answer

I like using AB testing.  It’s flexible and works well for both websites and apps.

Janak Patel · Answer

Google Optimize, Optimizely, or VWO—depends on the project!

Rahul Parmar · Answer

I use tools like Google Optimize, Optimizely, or VWO for A/B testing—it depends on the project.

Answer

Optimizely has been my go to. . It’s super robust, especially for complex experiments.

AmandaHeinemann · Answer

For A/B testing, I usually stick with Google Optimize 'cause it integrates smoothly with Analytics. Sometimes I also use Optimizely; it’s pretty intuitive and offers solid reporting. I look for tools that are user-friendly and provide clear insights without needing a data science degree to figure out the results.

TammyClark · Answer

For A/B testing, I usually stick with Google Optimize 'cause it's pretty user-friendly and integrates well with Google Analytics. Sometimes we use Optimizely for more complex tests or when the team wants more advanced targeting options. It really depends on the project needs and what our dev team is most comfortable with.

HeatherHughes · Answer

For A/B testing, I usually rely on Google Optimize. It integrates well with Google Analytics, which makes it easier to track results. Sometimes, for more complex tests or when working with apps, I use Optimizely. Both tools are pretty intuitive and offer solid support. What kind of site or feature are you looking to test?

Answer

Hot jar isn’t a traditional A/B tool, but combining it with Google Analytic  gives me great insights!

nancy · Answer

For A/B testing, I usually use Google Optimize. It’s pretty user-friendly and integrates well with Google Analytics, which helps me track the performance easily. Sometimes I also use Optimizely; it’s a bit more advanced but offers great insights. Both tools allow me to test different versions and see what works best without much hassle.

What tools do you use to run A/B tests on your website or product features?

Replies