What tools do people use for competitive intelligence?
Wyatt Feaster
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André J@sentry_co
What's competitive intelligence?
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@sentry_co Essentially, tools that you use to get insights or keep track of what your competitors are doing. Try to better understand what strategies and content they are producing and what channels they are doing it on.
You can use site trackers to see when your competitors are changing their website. For example, you can see if they've changed pricing or terms of use or whatever else comes to mind.
If this seems interesting, my product is essentially that, so don't hesitate to reach out!
There are various tools available for this purpose in knowing your competitors information and helping in gaining insights, such as:
1) SEMrush- it helps in letting you know your competitors' backlinks, keywords, and ad strategies.
2) BuzzSumo- it identifies the competitors' popular content and engagement metrics.
3) SimilarWeb- this tool provides you information of your competitors' traffic and engagement insights of their websites.
4) Google Alerts- it is a free tool for monitoring mentions of competitors' online.
And etc.. There are also many other tools that help you in finding all these information as well. But, each tool vary in their focus and features. So, it's essential to select those that align with your specific needs and requirements in marketing.
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