What strategies can help me find more beta users?
Janak Patel
8 replies
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Timothy Bramlett@timothybramlett
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I mean this is a huge question! One simple approach initially is to post your project on multiple places on the internet. I actually have a cool list of the best places to do so!
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I would recommend the following:
1️⃣. Reach out to friends and family
2️⃣. Engage your existing customers
3️⃣. Utilize social media
4️⃣. Reach out to tech-savvy platforms like Reddit, Hacker News, etc.
5️⃣. Importantly, get domain-specific, intent-based user contacts and reach out. There are few companies that provide such data.
Launching soon!
Target niche communities on Reddit, offer value upfront. Early access lists work. Cold outreach if you're solving a real pain point.
Here's something we've done and currently doing: go to your competitors' communities on Reddit or Discord. Obviously those communities won't allow you to advertise your product but then you have direct access to your target audience. You can then send message to them individually asking them to try your product free of charge. I don't recommend spamming everyone. Just choose 10 people and move on to other competitors' communities.
If you have the luxury of preparing in advance - good SEO is extremely helpful for building up your waitlist and/or getting early users.
To find more beta users, leverage social media, partner with influencers, join relevant online communities, and offer exclusive early access incentives.
For sure, posting your project in multiple places online is a great way to get more beta users! Definitely share on your social media, relevant subreddits, IndieHackers, and even LinkedIn. I've also heard good things about BetaList and EarlyClaim for finding beta testers. And don't forget about your personal network - friends, family, colleagues can help spread the word too. The more places you share, the more potential beta users you'll reach! 🚀
Early users are key. Some ideas: DM people in your niche on Twitter/Reddit who might benefit from your product. Post on forums frequented by your target audience offering a free beta to get feedback. Create a waitlist on your site to capture interested users. Definitely leverage your network for intros. Cold email can work if you personalize it and offer real value.