What's your favorite social media platform for marketing purposes? And why?
Steve Lou
24 replies
Replies
Runbo Li@runs
Magic Hour
TikTok for creator products
Share
in my case, LinkedIn.
The LinkedIn Inbound Playbook
LinkedIn works for sales-led B2B and PLG B2B software.
Twitter/building in public is good for B2C and cheap B2B SaaS.
Instagram
@anusua_seal Do you get good leads? Mostly organic or paid?
It depends on your product and target audience. We are a B2B, so we use LinkedIn as the most extensive professional network.
@steve_lourdessamy I would assume that it might depend on the deal amount. If you sell houses, big loans or similar, cold outreach in B2 makes sense. Keep in mind that often cold outreach is not possible to automate entirely and LI allow only small number of messages per day. So there is always a question of finding a right balance.
In b2b the order amounts are always a way bigger. In this case cold outreach can be justified.
For B2C purposes Facebook. For B2B LinkedIn and Twitter.
@steve_lourdessamy As for me images and short videos are the ideal content for Facebook. Sponsored ads unfortunately aren't so effective because of Facebook's algorithms.
See, it depends on your target audience. For me its LinkedIn
TikTok for organic traffic.
Instagram for E-commerce.
YouTube for E-commerce.
Twitter for cheap clicks.
Google (not a social media) but far superior to any social channel.
RainBarrel
We've seen a lot of our partners activate our customizable digital audiences on Meta especially for B2C audiences! Also starting to see an uptick in the use of TikTok Ads too.
@rico_piatos I definitely need to go back to Meta, I feel like I'm missing something :) Thanks for your input!
Social Champ
If I had to pick just ONE social media platform to promote your product, which one would I go for? I would go for Instagram By the way, with Social Champ, you can easily manage all your social media accounts in one place!"