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    2. What's your favorite KPI to track?

    What's your favorite KPI to track?

    Lukas deConantsesznak
    3 replies
    Data can be so fun when it looks good! 😛 What's your favorite KPI to track? Leads? Signups? Revenue? What is it an why? Maybe also share how you visualize this metric on a dashboard if you want.

    Replies

    Lingoedit
    Lingoedit
    Well, I think the most important metrics to track are: Revenue growth (MRR, ARR) - Preferably week over week Retention rate Unit economics Customer Acquisition Cost
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    Shivangi Awasthi
    AppyHigh Prime
    Engagement and Retention.
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    Alex Shilin
    KPIs are different for different businesses as they are linked to business models. Once you identify the top 1 or 3 KPIs, live by them! many companies like to measure as much as they can. I've seen as many as 20 for each department. Make sure you keep an eye on those that are most important and don't get distracted. If you change the way you measure them, record the reasons for changing it. Then, you might even question if you need more than 3 ;)
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