What’s your biggest ‘aha moment’ as a maker?

Question

What’s the one realization that changed how you build, market, or grow your product? Let’s share those epiphanies that made a difference in our journeys.

Sergey Koshevoy · Accepted Answer

"My biggest 'aha moment' as a maker was realizing that simplicity wins. I used to overcomplicate my product with features I thought users wanted. But recently, after running a number of interviews, we got it that a team calendar is still the key value over the years.

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For me, it was understanding that showing progress, even  small wins, keeps users hooked. That shift improved retention massively.

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Mine was realizing that users don't always want every feature they just want their problem solved. It changed how I prioritize.

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I used to think marketing was about selling the product, but it's really about building trust first. Total awesome.

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Hi @violetta_chernobuk, thank you for the question. It remains me when I was a college student. As an Edutech student creating an educational game, my biggest 'aha moment' was realizing the importance of user feedback. Initially, I focused on technical aspects, but user playtests revealed crucial insights. This shift to a user-centric approach improved my project significantly, teaching me the value of empathy in design.

Ryan Chen · Answer

Great topic! My biggest 'aha moment' as a maker came when I realized that feedback is a superpower. Early on, I was hesitant to share unfinished ideas or prototypes, fearing they weren't 'ready.' But the moment I started involving users in the process, sharing early versions with them, I discovered how much their input shaped the product in ways I never imagined.

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Learning that done is better better than perfect’ helped me launch faster and grow through feedback. Wish I’d known sooner!

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My aha moment. When I realized the simplest version of my idea was what users actually loved most.

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I stopped assuming what  users wanted and started asking. Listening transformed everything for my product.

David William · Answer

One of the most impactful realizations I’ve had is this: "People don’t buy products—they buy solutions to their problems or desires." When I shifted my focus from building "cool features" to deeply understanding the actual pains and aspirations of my audience, everything changed. It became clear that: Building: Instead of cramming in features, I started prioritizing what users needed most right now. Simplicity wins over complexity. Marketing: I stopped describing the what (features) and focused on the why (benefits). Messaging like “Save 10 hours a week” or “Feel more in control of your day” resonated far better than technical specs. Growth: Solving real problems turned users into advocates. When people see value, they share. Word of mouth became my best growth channel. What's your defining moment? spotify stats com

Meduard · Answer

@easton_dean +1

Random features can kill your product. Its best to understand the problems deeply, and focus in building 1 solution that works, than trying to build 10 solutions that might or might not work.

Violetta Chernobuk · Answer

@easton_dean Exactly! We also used to focus on features so much, but then we got it that it's all about JTBD.

What’s your biggest ‘aha moment’ as a maker?

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