What’s your best strategy for discovering a gap in the market?
Miyene Tom
16 replies
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Thomas Jackson@thomasjackson
Yeah definitely look at competitor reviews for gaps. Also try using keyword research tools to see what people are searching for but not finding great solutions. Maybe there's an angle or niche those competitors aren't addressing well. Combine those insights to find your unique opportunity.
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Direct answer would be the G2 platform.
Pick a category and see how many competitors are there in the product and serving which Industry. Pick a category and an Industry to niche down your value prop.
I would also recommend you build something that has bad reviews on G2 to tap on the existing potential.
minimalist phone: creating folders
Observing new problems of people. Ideally, when that problem repeats again and again.
I start by analyzing what’s already out there and then ask myself, “What would make this even better?” That’s where I often find gaps.
Chat with Chat GPT and then taste test to reality to see if it makes sense.
I usually start by looking at problems I face in my daily life or things that could be done more efficiently.
For me, it's all aboout experimenting with small ideas and seeing what sticks. If something resonates.
My go-to strategy is to closely observe emerging trends and listen to customer feedback, especially where frustrations or inefficiencies are mentioned. I also like to explore adjacent markets to see if there’s something that could be adapted or improved in my target area. This combination often reveals untapped opportunities :)
For me, it's all about experimenting with small ideas and seeing what sticks. If something resonates, I know I've found a gap.
I usually start by listening to complaints or unmet needs in online communities. It’s surprising how many gaps you can find just by paying attention.
I think observing what frustrates me or others in daily life often reveals untapped opportunities.
One strategy is to look at product review sites like G2 to find categories where there are a lot of competitors but the products have mixed or negative reviews. That signals a potential gap where you could build something better. Also look for categories that are lacking solutions for specific industries or use cases to find an underserved niche. Basically find where existing products are falling short for customers and zoom in on that.
I find that talking to people in different industries can reveal unexpected gaps in the market. I love attending industry events and networking with others to get fresh perspectives.