What's your best advice for marketing on short form content?
Daniel Volynets
12 replies
Do you have any tips to get more views on your reels/shorts or tiktoks?
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ᗰᗩ᙭ ᒍ.@maxjacobs
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@davol funny we where just talking about this..🤔😂
Creating Viral Videos:
Add a story and a twist to make content entertaining and engaging.
Utilize elements of irony or humor to enhance viewer connection.
Getting People Invested:
Make content personality-based to allow viewers to relate on a deeper level.
Share personal experiences or goals, like cooking for strangers to fund a kitchen repair.
Elements of a Good Short:
Ensure a strong hook that visually conveys the video's essence from the first frame.
Keep the story concise yet engaging to retain viewer attention till the end.
Starting with Visuals:
Visualize ideas as long-form content initially, sketching out various ideas and hooks.
Plan the presentation to ensure engaging content delivery.
Importance of Readability:
Aim for a fifth-grade level readability by using simple language and avoiding jargon.
Analyze popular shorts to understand and adapt to their readability scores.
Analyzing Successful Shorts:
Scrape titles and transcripts of thousands of shorts to identify patterns.
Utilize readability checkers and retention graphs to understand viewer engagement.
Ideation and Structure:
Draw inspiration from YouTube, AI-generated ideas, and personal experiences.
Evaluate ideas based on personal interest, virality potential, and the quality of the hook.
Structure of a Video:
Break down videos into key components: hook, foreshadowing, transition, and problem-solution storytelling.
Ensure smooth transitions and pacing to maintain viewer interest.
Power of But Therefore Storytelling:
Incorporate "but therefore" storytelling to introduce changes in the story's direction or outcomes.
Engage viewers throughout the video by keeping the narrative intriguing with this technique.
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@maxjacobs yes! I remember this from the Jenny Hoyos video. I wanted to gather a bit more information on what people think, especially since product marketing might be a bit different in the way you market it in some aspects
Short-form content is all about grabbing attention fast. You've got to make your product or brand the star of the show right from the get-go. You've got maybe 15 seconds to make an impression. So, put your product or brand front and center within those first few seconds. And remember, a lot of folks watch videos with the sound off, so visual impact is key. Use text, graphics, and captions to get your message across. It's like trying to tell a compelling story using a comic strip instead of a novel.
NotesNudge
short form's tricky but powerful.
here's a quick list:
1. punchy start: hook them in first 3 seconds.
2. authentic voice: no faking, people sense it.
3. trending sounds: but make it yours.
4. clear CTA: guide the viewer.
5. consistency: drop content regularly.
6. engage: reply to comments, start convos.
7. test, learn, iterate. rinse, repeat.
keep it real, keep experimenting.
In your industry, whose creators are the most well-known? See who is commenting on their reels by searching for them. Tell them you have a video that is comparable, and ask them to visit your website.
When creating short-form content for marketing, focus on grabbing attention immediately. Craft a compelling, concise message that resonates with your target audience. Use impactful visuals, memorable slogans, and emotional appeal. Keep it simple, relatable, and shareable. Be consistent in style and tone across platforms. Monitor analytics to refine your approach continuously.
Iterate. Iterate until you find the content that explodes. Then burn engines that content until you stop seeing considerable yields.
The information provided by @shajedulkarim_ is very accurate and I would follow that path 100%.
Another thing I would add is, after the Hook (up to 3 seconds, no more), show all the value that your product/service will bring. No rambling, this is boring and scrolling is inevitable.
1. Hook (What will you bring to the user?)
2. Value (Show what you will provide)
3. CTA (Send the user that already has all your attention to interact with your link, comments, shares, etc.)
Hi daniel. If I would use the 80/20 rule in this. Think about what your audience is interested to hear, hook them, and provide them value in the first seconds.
Hope I could provide some value for you. Would love to connect and share some more detailed ideas