What's the one part about being an entrepreneur that could never be automated?

Question

There are so many AI tools geared toward helping founders and entrepreneurs—app builders, outreach systems, marketing engines. In your opinion, what's the one thing that will always require a human? Or… do you think everything we do (market research, product development, marketing, customer support) could be automated?

TJ Larkin · Accepted Answer

Great question! Having built both traditional and AI-powered businesses, here's what I know for sure: AI is amazing at "what" and at times terrible at "why." It'll help you execute faster, but it'll never replace human intuition. And that's the superpower of an entrepreneur.

Violetta Chernobuk · Answer

The one part of being an entrepreneur that could never be automated is vision. Vision requires creativity, intuition, and a deep understanding of human needs—qualities that go beyond data and algorithms. Entrepreneurs have to anticipate future trends, identify gaps, and connect ideas in ways that spark innovation. This process often relies on unique life experiences, insights, and personal values, which no machine can replicate.

Vision also involves making decisions under uncertainty, often with limited information and high stakes. It’s the entrepreneurial spirit, resilience, and passion to bring something new to life that makes their vision so powerful—and that’s something only humans can truly bring to the table.

What's the one part about being an entrepreneur that could never be automated?

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