What’s the most valuable marketing lesson you’ve learned?

Here’s one that changed how I think: Validation doesn’t come from what people say they’ll do—it comes from what they’re willing to pay to do. If an idea truly resonates, people act on it. This simple truth has shaped how I approach campaigns. Instead of chasing compliments or likes, I focus on driving real engagement and action. How do you test if an idea will actually work? Let’s discuss—share your thoughts below!