What's the most cringe-worthy or ongoing irksome marketing jargon? Let's have some fun!
Olatz Urrutia
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Kate Santoro@kate_santoro1
Heepsy
I'm not a fan of TOFU/BOFU/MOFU. First of all it just sounds ridiculous to say, and second I don't think we need more terms in marketing that are acronyms 😅
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@kate_santoro1 I know what you mean... Tbh I prefer marketing with a side of mashed potatoes! Those acronyms can be a bit hard to swallow. Maybe we need to come up with some more appetizing acronyms that'll have everyone craving more! 😂
@cedric2 @joanne_hurleyv1 Really? Hahahah wasn't expecting that... but I mean it's not wrong then!
@olatz_urrutia haha yes
Hunted Space
My bosses saying: "go viral today" gave me anxiety attacks way too many times.
@sandradjajic I know, right? It's like the marketing equivalent of nails on a chalkboard! Like a mosquito buzzing in your ear, just when you're trying to relax and enjoy your day!😂 But don't worry, you'll find a way to swat that bugger away. Fyi I hear that dancing around in a gorilla suit on TikTok is pretty popular these days, just saying! 🤷♀️
Listicles!
@jagrati_gupta Haha, yes! Listicles can be like the karaoke night of the content world: a little cheesy, a little predictable, but sometimes you just can't resist singing along! And let's face it, sometimes a well-crafted 'listicle' can be as satisfying as hitting the high notes of "Bohemian Rhapsody"
'Finding your niche' 😬
@kayla_klein You're absolutely right! 'Finding your niche' has become such a buzzword that it's almost as cringe-worthy as using Comic Sans in your marketing docs 😂
Hmm... let's see! Does 'best practices' count? Everytime I hear "please make sure you've done a best parctices research" gives me the ick. And that's ongoingly 😅
@aiden_ross_albright I mean that phrase is like the broccoli of the marketing world. It's good for you, you know you should do it, but it's just so... tedious! 😂
@olatz_urrutia hahahaha definitely! Nice reference 😂
Low-hanging fruit? 🤔
@ruby_price_ramirez I gotta admit, that one's got me stumped. Maybe I'm just not hip to the latest marketing lingo... I'm still trying to wrap my head around things like "omnichannel marketing"! But seriously, though, can you explain what "low-hanging fruit" means? I don't want to miss out on any juicy marketing insights 😅
@olatz_urrutia hahahahaha basically an action that takes almost no effort... I don't know if it is used all over the world but in our team it is used a lot!
@ruby_price_ramirez Its rampant in sales lingo too