What’s a non-traditional marketing tactic that has worked for your startup?

A creative tactic for startups is building community-driven content. This involves collaborating with your audience to create resources that showcase their expertise, starting small online communities for networking and idea-sharing, and highlighting customer success stories to build credibility. You can also tie your content to industry events to stay relevant or send personalized gestures like handwritten notes to stand out.

I've found that hosting free interactive webinars has worked wonders. It not only builds trust but brings a direct line to potential cutomers.

One thing that really paid off was away limited-time product samples in exchange for social media shout-outs.

For us influencer partnerships in unexpected niches have been key.