What role does content marketing play in your overall marketing strategy?

Question

It has been a cornerstone for me, helping to build brand authority and drive organic traffic. How do you incorporate content marketing into your strategy, and what types of content work best for you?

CY Zhou · Accepted Answer

Content marketing is crucial in our overall strategy as it helps build brand authority and fosters trust with our audience. By providing valuable and relevant content, we can attract and retain a clearly defined customer base, ultimately driving profitable actions.

David McGuire · Answer

@irenebanks_ podcasting is proven to be the most effective content strategy. However (and it’s a big ‘however’), if the podcast is not executed well, it could do more harm to your reputation than good. It’s often more work than people expect.

Irene Banks · Answer

Absolutely essential!

For us, content marketing means engaging our audience with useful, relevant information.

We've had success with podcasting lately. Have you tried podcasting as part of your strategy?

Hamza Afzal Butt · Answer

@vaibhavdwivedi Great!

Aqsa Sajjad · Answer

In my strategy, content marketing plays a key role in SEO and brand storytelling. I use a mix of articles, social media posts, and podcasts to reach and resonate with different segments of my audience.

Answer

For me, content marketing is all about creating valuable resources for my audience. I find that how-to guides and case studies work best in generating leads and building trust.

Vaibhav · Answer

I find doing full-fledged all platform content marketing difficult and thus, rely it on doing it through my personal brand.

Amit Gawande · Answer

Content marketing has been our primary strategy as it brings us the quality leads.  The intent behind the content that you write (e.g. blogs) attracts the right kind of audience. And that has been the case for us over the years. The blogs/articles have been the key pillar of our content strategy.

Prem Saini · Answer

This is crucial for us because through content marketing, we aim to make our complex features easily understandable. This approach not only adds value beyond our product but also helps in building trust.

Answer

A way to test out PMF for some of our functions.

EvalsOne · Answer

we're trying to figure out content marketing for our tool. it's a bit difficult with such a niche framework.

April-li · Answer

For me,content marketing is just altruism

Hamza Afzal Butt · Answer

@irenebanks_ Not yet!

Answer

Jollibee Singapore brings the beloved Filipino fast-food chain to a diverse and vibrant market, offering a taste of home to the Filipino community and introducing its unique flavors to a broader audience. Known for its signature dishes like Chickenjoy, a crispy fried chicken that is tender and juicy on the inside, and Jolly Spaghetti, a sweet-style pasta with a distinctive sauce, Jollibee has quickly become a favorite among locals and expatriates alike.

Answer

Content marketing is a key part of our strategy. We focus on creating high-quality blog posts, whitepapers, and case studies that provide genuine value to our target audience. It helps establish our brand as a thought leader, drives organic search traffic, and generates leads. LinkedIn posts and email newsletters highlighting our best content also work well for us. The key is really understanding what content resonates with your specific audience.

What role does content marketing play in your overall marketing strategy?

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