What marketing activity has helped you to gain the most paying customers? 💵

Question

Was it? – Paid ads, – WOM, – Cold outreaching… – Or anything else? I know it strongly depends on the product, so could you please tell me: What kind of product do you have and what worked best for you? Feel free to create an ascending order (most effective activity and least effective)

Mike Ivars · Accepted Answer

In the past, with an venture capital backed project, that was a SaaS to manage collaboratively ads optimized with AI, it was clearly ads in Fb, Ig and AdWords as the better choice, followed of SEO for long term as a inbound marketing strategy, with a sales team.

Currently, in a bootstrap mode without investment, we use social (𝕏 mainly), communities like PH, SEO and now we will start with referrals/affiliates.

Janak Patel · Answer

Referral programs have been incredibly effective in gaining paying customers. Word-of-mouth recommendations really build trust!

Answer

For my experience with digital products, here's the order that worked best:

1. Word of Mouth – Customers who had a great experience referred others, which brought in the most paying customers.
2. Content Marketing – Sharing valuable content that positioned the product as a solution to specific problems helped build trust.
3. Cold Outreach – Direct outreach worked, but had a lower conversion rate.
4. Paid Ads – Effective but often costly compared to organic methods.

Each method depends on the product and audience, but WOM is generally the strongest driver 🦾

Borja DR · Answer

@rayyan_jawed1 im curious about the Product Led Growth part. Any specific strategy you could share??

Rayyan Jawed · Answer

AISaas Product

1. Product Led Growth
2. Referral
3. Digital PR

Mike Ivars · Answer

@busmark_w_nika is enough if your product is right, because resolves a real need, and requires more time, but at the beginning helps to you to make sure you are doing things right and your growth is not dopped by money without listen users. And once get real PMF, you can invest in ads.

Business Marketing with Nika · Answer

@beautyrr_ what is your product?

Answer

What’s been most effective for me? Word of Mouth (WOM)! Happy customers become natural promoters. Paid ads work for quick exposure, but WOM builds long-term loyalty. Cold outreach? Sometimes it works, sometimes it doesn’t

Janak Patel · Answer

@busmark_w_nika Repurposing the longer content in to bit-sized without worrying about saving links, and do it later. It is Chrome Extension

Business Marketing with Nika · Answer

@ivarsmas is organic marketing enough to make your business profitable?

Nathan Covey · Answer

Paid ads through meta. hands down

Answer

@busmark_w_nika Layer! This is a service where you can create mind maps in the form of a tree. Visually, it is very easy to understand everything and you can quickly solve problems :)

Rayyan Jawed · Answer

@busmark_w_nika freemium model or trail because of this your product itself become a marketing channel

Business Marketing with Nika · Answer

@janak_patel56 what is your product?

What marketing activity has helped you to gain the most paying customers? 💵

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