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    2. What makes an effective landing page?

    What makes an effective landing page?

    Sophiko Jeiranashvili
    6 replies
    What components contribute to the effectiveness of a landing page? Is it engaging visual design, compelling copy, clear call-to-action, optimized loading speed, or user-friendly navigation?

    Replies

    Weiru (Launching Vizard now)💜
    Vizard.ai
    Vizard.ai
    Clear CTA, clear product differentiation and okay user experience are the way to go! BTW we just launched Vizard today - we are a video generator tool for marketers, thought it might be relevant for you too! would love for you to check us out
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    Sophiko Jeiranashvili
    @weiruye Thanks for your feedback, I'll definitely check out your product!
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    Charlotte Cox
    The effectiveness of a landing page is contributed to by engaging visual design that captures attention, compelling copy that resonates with the target audience, a clear call-to-action that directs user behavior, optimized loading speed that ensures a smooth user experience, and user-friendly navigation that enables easy access to information.
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    Sophiko Jeiranashvili
    @chary_cox15 Absolutely, I couldn't agree more! The elements you've highlighted are all crucial components that collectively contribute to a landing page's effectiveness.
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    Ashna S
    I love Julian Shapiro's take on effective landing pages - -> Increase desire -> Decrease labour -> Decrease confusion I would add that good landing pages speak to the right audience, address their hesitations and go beyond the "Buy Now" CTA.
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    Jimbo
    @ashna_s Agree, simplicity is a principle I've used to great effect. Keep the design clear of distractions.
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