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  • What kind of content helps you drive more conversions?

    Eric Amorin
    6 replies

    Replies

    Ferenc Forgacs
    While I was working at a social media agency, our experience was that user generated content worked better. But we mainly worked with B2C brands. For B2B, branded content can be a better option.
    User-generated content is inherently more trustworthy than any branded content. Consumers tend to believe more in UGC, which drives more conversions.
    Susan Harris Scott
    Any content that truly solves a problem.