What is your favourite content marketing campaign?

Hi Hunters, In the morning I walked with my dog and saw a banner with a dog and a question "What's for lunch?". Then I thought ... grown-up dogs mostly eat twice per day. So "lunch for dogs" looks like the marketers who did that campaign did not analyze the audience well enough. Personally, I am in love with the campaigns that: 1) Understand what an audience really wants 2) Use it and make content personalized I love what Spotify does (offline/online)! Feels like a service sometimes knows my tastes better We wrote about their Wrapped campaign here: https://inappstory.com/blog/campaigns What about you? What campaign do you remember and love? Let's add some inspiration here