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  • What is your favorite marketing framework?

    Dan Kulkov
    20 replies
    Hey, Product Hunters We are creating a library of 50 battle-tested marketing frameworks for Indie Entrepreneurs. Especially those with a Dev background 👾 And we need your help! What is your favorite marketing model? Mine is Growth Loop and AARRR funnel. I use them on every project. (If you don't know what a marketing model is, look at the Hook example here https://www.makerbox.club/frameworks)

    Replies

    Alexandra Cote
    The Content Odyssey Newsletter
    the one that starts with truly understanding your target market
    Dan Kulkov
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    @alexandracote do you have a favorite one?
    Alexandra Cote
    The Content Odyssey Newsletter
    @kronop anything that prioritize the customer and the entire customer lifecycle
    Paul Mit
    I'm a big fan of Product-led Growth: https://openviewpartners.com/blo.... It's a fundamental strategy that involves using different frameworks, but definitely the kind of thing that all bootstrap funders and creators should learn.
    Dan Kulkov
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    @mituhin this one is extremely useful! Thank you Paul 🔥
    Ali J
    Well, this would have to be the Bullseye Framework for gaining traction. Here's a short piece on it—https://keymedium.com/gaining-tr...
    Lucile Rivière
    I definitely follow you on the AARRR funnel- at Plezi it really helped us define our objectifs and organize the way we work.
    Dan Kulkov
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    @lucile_riviere AARRR funnel is amazing! Simple and powerful
    Dima Khan
    Product-market-channel-model from Brian Balbour. PMF is old, you need the right channel to grow https://brianbalfour.com/essays/...
    Dan Kulkov
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    @dmitrii_khanarin love it! Brian is a genius 🔥
    Daniel Pirciu
    Reforge's growth loop framework is my favorite
    Brenna Donoghue
    @daniel_pirciu wow, I wasn't familiar with this and now have gone down a Reforge rabbit hole. Thank you!
    Dan Kulkov
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    @daniel_pirciu same here 👍
    My favorite marketing framework is "Lean Analytics Stages".
    Dan Kulkov
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    @qudsia_ali this one is great and often left unnoticed!
    Sveta Bay
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    I love Persona framework. Spotify example is so great! https://spotify.design/article/t...
    @basv Hy, thank you for sharing, Such a great article.
    Vivek
    @basv Great article, Sveta. Thanks for sharing. But do you think such a framework will only work in B2C industry?
    Dan Kulkov
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    @basv personas are incredibly useful, as long as they are not only about social-demographics 😅