What is your best marketing channel?
Ghost Kitty
74 replies
For me, itβs LinkedIn.
To give your context: I have been using LinkedIn for 3 years.
Fully inbound. 0 cold outreach
Crossed 25K followers.
I sell B2B services (I help tech startups with marketing, growth, and go-to-market) + sell digital products (The Customer Research Report).
And you?
Replies
Alice Ko@thisisaliceko
For me, it completely depends on the customer and industry. It's all about understanding where they are.
Currently, product and co-marketing partnerships are driving the bulk of the referrals. LinkedIn is also a solid channel (organic, not paid).
At my last company, Google Ads and organic search were the main drivers of converted leads.
Share
Personally, it's LinkedIn for me too.
And for my ecommerce clients, email marketing channel works the best. I have found email marketing to be a much higher conversion channel because we target right audience with right copy and right value prop.
Mailforge
Why LinkedIn? Clients and network or? I'm biased as I've decided 10+ years ago to build my presence on LinkedIn. I don't have time for 2 platforms.
The LinkedIn Inbound Playbook
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For me, it's LinkedIn too. But I'm exploring X revently
Mailforge
@swapratim_roy how does it compare for you right now?
Mailforge
@swapratim_roy same, even if my audience is small, I'm getting zero clients, but to be honest I need to build an audience to expect something in return. The other upside is that X pays you for being a creator :)
@franksondors I agree - it'll take substantial time to create a true audience and then perhaps clients reaching out will be possible. Since my business is b2b - it's little more tricky too. I'll keep experimenting to see the results.
The LinkedIn Inbound Playbook
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LinkedIn by far, followed by Discord as a close second.
The LinkedIn Inbound Playbook
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Artfinity design
Never did any marketing, people come to me on their own . There are many people who have 1000 times more followers than me and they follow me . Every month I get a new clients and they keep on returning. Sometimes I feel it is god or my mindset that keeps them flowing. Whenever I tried to force anything for example cold emailing , Google adds or working on marketing channels it never worked. But when I leave things to flow, it really starts flowing like magic. Some angels are there who are protecting me for sure β£οΈ. I am actually blessed in this sense. Yeah I get most clients from LinkedIn I do not even have to look for anyone, they come to me on their own. Every week I have a new challenge and a new client with totally different from my niche π
π.
Mailforge
@gauravdoodles why would you say the come to you?
Artfinity design
@franksondors Because of my experience in the startup industry, because of referrals which they do on their own. I never asked for referrals. I am also scarce and not readily available for everyone at any price. One reason is this lots of people visit my my profile and find me on the search list. Also I feel at peace most of the time. I believe I can help anyone π
Artfinity design
@franksondors I can get any client but I m not in right location . Indian clients never go for subscriptions more than $1100 per month but US clients readily give $4000+ per month . It will easier for me if I m in the United states
Artfinity design
@franksondors Also there are some followers who are passive who does not react to your post or buy your products but only few of them will buy it or engage in your posts . For example if you have 10,000 followers and even 7000 engage on your posts or try your products , u are at better place but suppose you have 300,000 followers and only 7000 is engaging or trying your product . These many followers are only active rest are passive . Bascially 10,000 is still a better bet than 300,000 followers on linkedin or any social media
Artfinity design
@franksondors Don't remove them keep them. It will be a time-consuming process to remove passive once. Just let it be as they are.
Artfinity design
In short clients seek me, I do not seek clients that too without any huge following on social media. I think huge followers do not mean you are more reliable or something special but the quality of work in your portfolio and the people you work with speak a lot π that is real branding π
Twitter is crazy good too!
I saw a stat somewhere that said Twitter has higher quality audience than other social media platforms hence the spending power of Twitter users is far higher!
LinkedIn + SEO finally is starting to work ;)
For us, as a B2B tech small firm, is LinkedIn. We had the most success with it.
Pentest Copilot by BugBase
I feel in a long run there is nothing better than right content strategy. Get you leads with intent!
Socials, sure!
The LinkedIn Inbound Playbook
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Launching soon!
For me, it's Social media marketing and SEO.
I think every answer here says LinkedIn. For me it turned out to be Reddit.
The LinkedIn Inbound Playbook
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Before it was a word of mouth. After the relocation the situation has changed. Do not know exactly now
You have great experience in using it! Would love to hear more insights
The LinkedIn Inbound Playbook
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My best marketing channel has been building relationships with other creatives, bloggers, and influencers in the industry.
By connecting with people who share similar interests and passions, I can discuss our craft, learn from each other's experiences, and ultimately grow our collective followings through mutual support and collaboration.
For us, content is king. SEO-optimized articles and blog posts pull in organic traffic like a magnet.
The LinkedIn Inbound Playbook
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When it comes to identifying the best marketing channel, it's all about leveraging the tools that truly streamline your efforts and bring tangible results. For me personally, the best Marketing channel is Youtube and on second number it's Instagram. I get most of the viewers and users from there only. I found AiToolsKit.ai ( Productive AI, SEO, writing, and social media management TOOLS all-in-one Free platform) very helpful for me. The beauty of AiToolsKit.ai lies in its ability to seamlessly integrate into various aspects of your marketing strategy. Crafting compelling content for your chosen channel? The writing tools here offer invaluable assistance, ensuring your message resonates effectively. Need to fine-tune your SEO game? AiToolsKit.ai provides a toolkit that guides your keyword choices and content optimization. And when it's time to conquer social media, the platform's social media tools can aid in writing SEO Title/Descriptions/Tags for videos, Trends (country & language wise) analyzing, and enhancing your online presence. By seamlessly incorporating AiToolsKit.ai into your arsenal, you're not just accessing tools β you're enhancing your marketing prowess.
ProductHunt link for your reference: https://producthunt.com/posts/ai...
The LinkedIn Inbound Playbook
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@olenabomko i provide animation services for companies , basically I specialize in making videos to help companies sell and promote their product
The LinkedIn Inbound Playbook
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@olenabomko I think a LinkedIn inbound playbook would be cool. I'm interested to hear how others generate customers via LinkedIn. We're B2B SaaS...