What is your best ever approach with audience research?
Viktor Surkov
8 replies
How do you discover what your audience really cares about?
Replies
Jason Jackson @lpo_mkj
For sure, breaking something is the quickest way to find out if people care about it or not! Another good approach is looking at usage data and analytics - seeing what features people use most can tell you a lot about what they value. User surveys and interviews help too if you can get direct feedback.
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It's funny but due my career I found out that most efficient way to know if people carrying about smth in a product - is to break it. If they soon stating to write you - they really care about it
analyse social media
Launching soon!
@jana_fana that's what is your approach here?
Surveys are the best!
We do a lot of surveys, user interviews and user tests with existing users, but to find external participants, we user paid tools that recruit respondents for us