What is the most common misconception about your profession?
Daniel Engels
28 replies
Example: I am a Growth Hacker, and the common miconception is that this progfession requires hacks, illegal acceses to databases, breaches of privacy, etc. Of course, this isn't the case.
What about the things people usually get wrong about your prosession?
Replies
Erin Mikail Staples@erinmikail
Label Studio
I spend all day on twitter... oh wait. 😅
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Because I own a business my friends think I am rich. Poor souls. :D
@robertomorais How many employees are their in your enterprise?
@daniel_engels in the bigger business I founded, a little under a hundred people, but I am not working there anymore. On Lumiar we are around 50 but I have very little equity here.
I work in SEO and the biggest misconception is that "user friendly content" and "SEO friendly content" are different
@distartin in my opinion in most cases they are one and the same
@kyle_place Hmm... I thought user-friendly content now is SEO-friendly content.
Curious what's the biggest difference 🤔
@kyle_place I guess there is still a delicate difference. I hope it would reduce in the next years - but in the short term, there are still some cases where completely useless content might give a SEO boost.
@daniel_engels im thinking of recipes right now 🤣
My Dad (former Doctor) think that I (startup founder) have all the time in the world, (after all I'm not saving lives) so he calls me a few times a day to "tell me about his day so far"
I think being self employed in some peoples mind means you have "no real job" and can be disturbed whenever 😂
@ebbacronqvist this reflection might also be genreralized to all remore workers!
a digital marketer has to manage ads on all of the digital channels at the same time
@sergul_sungur1 another popular confusion is betweeb B2B and B2C digital marketers
Content creation = designing / writing only
It's a more than that. There is a lot of research involved, how you creatively share a message in short, what you want to share and to whom, how you can provide any value to someone consuming the content.
@gurpinder_singh of course, high quality content requires more research that writing. And even for the SEO, a single page of original high-quality content is worth more than a hundred pages of superficial pointless texts
Nudge Security
Product marketing = content monkey
WorkHub
My profession is "Product Management ". It is a Product Owner's role to manage stakeholders' expectations. Some people think that we do not care about stakeholders' expectations.
NVSTly: Social Investing
That I'm loaded with or have access to a lot of capital
Users expect IT professionals to drop everything and fix an issue immediately, regardless of how important the request is.
Customer Success = Customer Support / Service
@joanne_hurleyv1 Actually it depends if you are CS manager or CS Engineer :).
But I agree! Even a CS engineer isn't just basic customer support
@joanne_hurleyv1 wow, I thought people don't confuse these two any more.
Public Relations and Market. People assume immediate sales are a success. They forget brand awareness, the authority you build around the brand, the relationship, and loyalty. Goes a long way than immediate sales.
@zuhura_miriam For the very earliest stage startups, success is all about immediate sales. As the startup gets some initial traction, brand awareness becomes increasingly important.
@daniel_engels Interesting feedback right there