What is the best way to promote a newsletter?

Question

I've launched a newsletter for Indie Makers (https://dankulkov.substack.com/)

Getting the first 50 subscribers was a piece of cake. Thanks to my Twitter followers :)

But what are time-tested tactics to get new subscribers?

Except posting high-quality content and waiting for the word-of-mouth 😅

Sanghita Dey · Accepted Answer

We hosted twitter space and brought audience to contribute into the discussion. Our topic was very relevant. We chose a Product and asked people how can we make it better. Great engagement and subcribers also increased exponentially

Paul-Louis Valat · Answer

@nabilaelb Cross promotion has been working well for us! Partnering with other creators to feature on their newsletters and vice versa

Dan Kulkov · Answer

@sanghita_dey are Twitter space worth it? Haven't participated in the single one

Devyani Gupta · Answer

@darwin_binesh I'm trying to actually improve my startups' newsletter following as well! Would love to hear what worked best when you launch

Darwin Binesh · Answer

Distribution eventually leads to more subs.

I'm launching a newsletter on Monday and I've looked into:

Influencers
Organic social (twitter, ig, tiktok)
Referrals
SEO

And it seems like they're all viable if done well enough with enough patience. Do you have a subscriber goal and a timeline for achieving it?

I've been looking for people to talk to about this so I'll keep an eye on this thread. Thanks for posting!

Darwin Binesh · Answer

@dev_gupta3 Will do! So far the best one has been bringing it up everywhere I go. It's my new answer to the "so, what do you do?" question everyone asks.

Nabila El Bouzari · Answer

Hey @paullouis_valat1 , I reckon you've got some great feedbacks on this topic, don't you ?

What is the best way to promote a newsletter?

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