What is the best time to offer discounts on products?
Nancy Le
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Business Marketing with Nika
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Seasonal discounts as well :)
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It depends on your industry, but typically the best times are during major holidays (Black Friday/Cyber Monday, Christmas, etc.), the end of each season when you need to clear out seasonal inventory, and special occasions relevant to your products (like offering jewelry discounts before Valentine's Day or Mother's Day). The key is to plan your discounts around times when people are already primed to spend. Also consider offering exclusive discounts to email subscribers or social media followers to build loyalty.
I usually offer discounts around major holidays like Black Friday/Cyber Monday, Christmas, Valentine's Day, etc. Also doing end of season sales to clear out older inventory works well. My advice is to plan ahead, promote heavily to your email list and social, and make the discounts compelling enough to drive action (20%+ off). It's also smart to do some special 24-hour flash sales throughout the year to spike revenue. Just don't discount too frequently or you'll train customers to wait for sales and devalue your brand. Hope this helps!
Autonomous
New product launches and loyalty rewards are what I like the most
When you audience need it the most!
Maybe a coupon after a purchase to make them want to come again?
End of Q4 :)
To attract new customers, you can offer discount coupons to new members for a certain period of time.
You must choose a discount method that suits the characteristics of the product. (e.g. package discount, discount based on purchase quantity, etc.)
In addition to discounts, you can use various promotions to attract customers and increase sales. For example, you can encourage customers to purchase by using various promotions such as free gifts, free shipping, and trial group recruitment.
I think it depends on analyzing customer behavior. Have you looked into when your audience is most active or engaged with your product.
Thank you for sharing this insightful post about identifying the best times to offer discounts on products. I particularly agree with the point about leveraging seasonal trends and holidays to attract more customers—timing really does make a huge difference in sales strategy.
Another aspect worth considering is analyzing your customer data to identify periods when engagement or purchase activity is higher. For example, aligning discounts with payday cycles or industry-specific events can also yield great results.
For those exploring tools and resources to streamline product management or marketing strategies, you can check out this helpful resource: https://yasdownloads.net/. It offers valuable solutions that complement strategic planning.
Best regards,
Offering discounts right after customers have shown interest in my product whether through browsing or cart abandonment is a great way to convert that interest into sales.
I've found that offering discounts at the end of the month works well when people get paid.