What is a black hat marketing strategy you see way too often?

Question

Accepted Answer

Spamming is a black hat marketing strategy that I see way too often. It's annoying and ineffective, and it can actually damage your brand.

Ritesh Kumar Prasad · Answer

One of the most used black hat marketing strategy I have came across is keyword stuffing. Content has become the backbone of marketing, and SEO works as a driving factor. People exploit the SEO techniques and keyword approach to rank their pages on Google these days. Would love to know your opinion on this?

Kia Kamgar · Answer

@tucker_collier Looks like AI wrote this reply.

Nico Spijker · Answer

@arzmn I think the hidden copy was to some extent already patched by Google, but I guess some people still get away with it. 🤔

For me an issue I noticed recently is companies adding programmatic SEO for localized services (nothing wrong in concept) but then subsequently not offering the service for the location of the page (i.e. advertise for housing in Lisbon but then don't have a building in Lisbon).

Like I'm looking for something in this city not another one. 🙃

Arz · Answer

Stuffing spam keyword in a blog post & matching its color with background.

What about you Nico?

Answer

Spammy links the most.

Answer

Black hat marketing techniques are considered unethical and deceptive tactics that violate search engine guidelines. These techniques are used to manipulate search engine rankings or deceive users. Some common techniques include keyword stuffing, cloaking, paid links, hidden tex.

Jane Nguyen · Answer

Clickbait is something that disturbs me a lot, especially it's leading to a product from online shopping platforms

Arz · Answer

@nicolaas_spijker Strange, didn’t know about this. Well, now I need to be careful while shopping around local services, Nico 😂

Kia Kamgar · Answer

@matteo_rider AI reply.

Aditya Chavan · Answer

@nicolaas_spijker hope this helps.

- LinkedIn Prospecting via @phbuster tool works like a charm.
- Meta Image and Landing Page image has to be same.
- Advance SEO on Lead Gen page, pays dividends in 30-45 days but helps reduce acquisition cost
- Exit Pop-up with a quirky message or an offer

Romio · Answer

@bukhari817 yep. I find it very annoying method.

Nico Spijker · Answer

@tucker_collier @kiakamgar Yeah not sure what's up with these. Quite ironic to the post though, cuz I find it an annoying as hell marketing tactic lol.

Answer

Black Hat SEO is a marketing method that uses unethical, deceptive, and sometimes even illegal methods to improve seerch engine rankings. It's considered to be a violation of Google's Webmaster Guidelines, which means that if you're caught doing it, the search engine will penalize your site.

Nico Spijker · Answer

@ritesh_2399 Yeah keyword stuffing is frustrating, especially when the content of the page also doesn't align with search intent. I just end up browsing to 3-4 page of Google to actually find the stuff I'm looking for.

Never get the point of it, like it doesn't matter to rank high when conversion is completely misaligned or irrelevant.

What is a black hat marketing strategy you see way too often?

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