What elements should be prioritized on the landing page of your SaaS product website?

Question

Davey Montooth · Accepted Answer

The two key things that you have to prioritize are:

1. The Value Proposition (Benefit) your product provides
2. The Conversion Path your customer will take

All else falls under those two things.

For example:
Your headline falls under #1 as it should clearly and concisely explain the benefit of your product.
Same with your subhead.
Testimonials should speak to the benefits. If you solicit testimonials, ask for feedback specific to your benefit vs a generic "This product is great" type testimonial.

Your CTA should clearly and consistently tell your customer how they can obtain the benefit your product provides, e.g. "Download Immediately for $29"

This may be an unpopular opinion but I wouldn't showcase features, at least not as features. Showcase them first as the benefit/life improvement they provide, then list the capability that delivers that benefit/life improvement.

Mizanur Rahman · Answer

@carolmoh Thank you so much.

Answer

I have some points, must Prioritize these elements on your SaaS product landing page:
Clear Value Proposition: Clearly communicate what your product does and its benefits.
Call-to-Action (CTA): Place a prominent and compelling CTA for user sign-ups or trials.
Concise Product Features: Highlight key features with concise and persuasive descriptions.
Customer Testimonials: Showcse positive feedback or testimonials to build trust.
Visuals and Media: Use high-quality visuals, videos, or animations to explain your product.
Responsive Design: Ensure the landing page is optimized for various devices and screen sizes.
Social Proof: Disply logos of reputable clients or partners to enhence credibility.
Easy Navigation: Keep the layout simple and guide visitors seamlessly through the page.
FAQs or Support Section: Anticipate user questions and provide quick answers.
Contact Information: Make it easy for potential customers to reach out for more information or support.

Elena Tsemirava · Answer

I would say it's the hero section and features.

Carol Moh · Answer

Value proposition of your product and CTAs! Your landing page visitors should never have to “hunt” for information or what to do next. So layout is very important - does it flow well and guide the reader through the journey you want them to have?

I think these are key elements along with clear and concise copy that tells them right away what your product is and why it would benefit them to use it along with good visual content (images/demo video).

Mizanur Rahman · Answer

@seth_stevens Thanks for sharing

Alex Shilin · Answer

@montooth_design good summary with no fluff.

Carol Moh · Answer

@mizanur_rahman14 hope it was helpful! Happy to review if you need any feedback 🙂

Mizanur Rahman · Answer

@montooth_design Thank you so much

Mizanur Rahman · Answer

@elenat Thank you so much.

What elements should be prioritized on the landing page of your SaaS product website?

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