What are the best organic and paid distribution channels?
Mr. SureFIRE
7 replies
Replies
Jack Davies@jackkdavies26
Organic - SEO, content, soc-med and word of mouth
Paid - Well any ads online (Facebook, Google, etc), and of course asking influencers
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@jackkdavies26 Do you think facebook ads is suitable for SaaS services? We are trying SEM but the compitation is so high.
@jackkdavies26 what would you consider underrated social media platforms? (i.e not FB, Insta, Twitter, YT)
Also, have you tried influencer marketing?
Hmm. great topic!
We are talking about distribution for digital products, right?
@jack_jung yes, a digital product or service
Dashly
Thanks for your question! When it comes to distribution channels, both organic and paid tactics can be effective depending on your goals and target audience. For organic distribution, we've found that search engine optimization (SEO) and social media marketing (particularly on LinkedIn and Twitter) have been particularly effective for us. By creating and sharing valuable content, we've been able to attract a larger audience and increase brand awareness.
As for paid channels, we've seen success with targeted Google AdWords campaigns, as well as social media advertising on platforms like Facebook and Instagram. It's important to carefully consider your audience and goals when selecting channels to ensure that you're reaching the right people with the right message.
Ultimately, a combination of both organic and paid tactics can help you achieve your growth objectives.
Organic distribution works best with SEO-optimized content, social media platforms like LinkedIn, Instagram, and Facebook, as well as email newsletters. For paid channels, Google AdWords, social media ads, and influencer marketing often deliver effective results.