What are some of the best channels for unpaid marketing?

Question

As a solo developer, I'm currently bootstrapping a side project that I've been working on for the past few months.

Was curious to hear from folks about some of the unpaid channels they've used to market their project, app, business, etc. where they've found success.

Thanks for any recommendations!

Tedel · Accepted Answer

The cheapest is a good participation in relevant online communities.

Devesh Vyas · Answer

Twitter aka X, discord, LinkedIn, SEO.

For guys who are bootstrapping start talking more about the problem you're tryna solve everywhere you can.

Blogs, social media channels, podcast appearances or even start your own.

And the best skill is to learn how to send cold emails.

Here's my 2 cents on cold emails.

a) Personalization>>>>>>>mass blasting
b) Crisp body copy aka no fluff straight to the point
c) Short keep it relevant to them i.e. less talking about yourself and focusing more on them
d) Follow up, but refrain from using those generic cookie cutter follow ups like hey bumping this up, hey have you had a chance to look. Rather, your follow ups should provide more value.

What are some of the best channels for unpaid marketing?

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