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  • What approaches to studying your target audience do you prefer?

    Igor Den
    3 replies
    I used the following methods in my work: Surveys and Questionnaires: They can help gather initial feedback about a product idea, understand market needs, or test potential product names or features. Interviews: Start by speaking directly with friends, family, or acquaintances who might be part of your target market. It helps in understanding deep-seated needs, pain points, and desires of potential users. Competitive Analysis: Researching competitors or related products can offer insights into what's working in the market. Look at product reviews, customer testimonials, and Q&A sections. Ideal Customer Profile: Creating detailed customer personas helps you visualize and understand your potential users' needs, challenges, and behaviors. It's based on a mix of educated guesses and any market research data you can gather. What is your favorite method and why? By the way, we recently launched our product, which allows you to create detailed Ideal Customer Profiles. Check it out >> https://www.producthunt.com/posts/m1-project

    Replies

    Tyler Dane
    Compass Calendar
    Compass Calendar
    My favorite is social media listening, because it eliminates the risk that they're just telling me what I want to hear. Seeing their language is helpful for writing copy, too. Although instead of traditional social media (eg following a hashtag on Twitter), I prefer a private community where I can search on a specific topic (eg Discord, Might Networks)
    Igor Den
    AI Ideal Customer Profile creation
    AI Ideal Customer Profile creation
    So my favourite is interview - like deep talks with people :)
    I use a combination of the above to really zero in on my target audience.