We won the 2nd Product of the Day🥈 Here are my 3 biggest learnings:
Olena Bomko
46 replies
Dreamdata Audience Hub won the 2nd Product of the Day on Product Hunt 🥈 I was their hunter. Here are my 3 biggest learnings from this launch:
1. It was a big launch. Product Hunt was just a part of it.Â
A lot of startups make a big mistake relying only on Product Hunt. And they do random acts of marketing to gain top positions.Â
Dreamdata has an established go-to-market strategy. During their launch, they doubled down on it.
BUT it depends on the maturity of your startup and your goals. Will not work for a startup with 0 customers and no audience.
2. All their team was involved. That’s how you promote your launch as a startup.
3. This is a marathon. The team was active on LinkedIn before the launch. The team is active on LinkedIn after the launch. The launch day was just more intensive.
Thank you everyone for your amazing support!
Replies
Sree@sreenington
Congrats on earning 2nd Product of the day. I'm gonna be launching in the coming week and I think I got some clarity on what to do and what not to do. Also, love the product Dreamdata. I'm dealing with B2B Shopify brands and it's really difficult to manage ad campaigns through google and linkedin. Dreamdata is definitely gonna be of HUGE help in keeping track of that, all in one place. I would love for us to connect and talk more!
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The LinkedIn Inbound Playbook
@sreenington I have a free checklist, too :)
https://olenabomko.gumroad.com/l...
VLLO
Congratulations!🎉
Thank you for sharing your good tips.
I should set up a marketing strategy in various ways as you advised.
@letty0519 Just signed up for VLLO - best of luck with your launch!
Amazing and well done! Just shared this on our company Slack channel for when we launch
Congratulations! 🎉
Thanks for useful tips!
nice to hear that. congrats 🎉🎉. keep the good work!
FuseBase /formerly Nimbus/
Great done! Ehat about others platforms involved in launch besides PH?
Survicate
Congrats! :)
Launching soon!
Congrats! 🚀 And thank you for the insights.
Oh, Hi Market!
Congratulations! Thank you for tips. You mentioned it was a big lunch, could you please share on which platforms you were also featured and why?
The LinkedIn Inbound Playbook
@nika_vinichenko Thank you!
LinkedIn is one of their main channels. They posted a lot of content that day.
And they posted about their tool. Not PH.
Congrats Olena and thanks for the tips!
B2B Rocket
Launching soon!
Thank you for sharing your insights, and best wishes for continued success with Dreamdata Audience Hub!
Congratulations @olenabomko. That's quite an achievement honestly and great to see how the whole team worked on it. I had one question though, what do you think you would have done differently to get to #1
The LinkedIn Inbound Playbook
@naman_agrawal3 The first place did a lot of cold outreach. They even messaged me :)))
We don't need first place. We need new customers.
@olenabomko That's nice. But don't you think being #1 gives you more leverage to be in front of the right customers?
AI HomeDesign
Congrats Olena. And thanks for the tips. You always contribute to the community by sharing your experience.
Supademo
Good learnings - especially helpful as we're trending at #2 with our launch today as well:)
just shared this with the team. I feel like most of the value from PH nowadays is from residual benefits (SEO, backlinks, newsletter mentions) rather than launch day itself. What are your thoughts on this?
The LinkedIn Inbound Playbook
@supademo_joe
I supported you! And good luck :)
Yes, that's why I wrote the #1. Your launch shouldn't be about "We're live on product hunt. Upvote us, strangers."
Your launch should be about your customers and the new value for them.
You should unite YOUR community (customers via emails, your network on LinkedIn/Twitter, your team, your investors, and influencers in your niche) to support you.
Most launches on PH are about begging strangers to upvote products (and spammers with cold outreaches or lists). And people get top spots with 0 customers.
Product Hunt can be a good motivator to unite your people :) Not an acquisition channel.
AINave
Congrats for the successful launch and thanks for sharing the tips!
Launching soon!
@olenabomko Congratulations!! Thank you for your tips, will keep them in mind for my launch soon (digital wardrobe – https://www.producthunt.com/prod...)
let's see how it goes:)
The LinkedIn Inbound Playbook
@nadiaaesty I have a free checklist, too.
https://olenabomko.gumroad.com/l...
Congrats!! #2 is huge! Thanks for the super helpful tips!
Congrats on the launch and the tips!