We are about to launch our Product -> What do you think about this wording?
Karel Papik
36 replies
Hi Folks!
I'm so proud I'm a part of this community. We are about to launch our product very soon, on Product Hunt.
It's a Product adoption platform www.productfruits.com.
I'm thinking about his Tagline and Description:
TAGLINE:
Add Guides, Tooltips, Feedback & more. Easily! No coding :)
DESCRIPTION:
All-in-one product adoption toolbox!
Add Step-by-step Guides to explain your app to your new users, Tooltips to help them, Feedback with video, and much more to your web app. In an easy to use editor - no coding :)
Increase your trial conversion, boost user engagement, cut customer care costs.
I would love to hear your feedback!
Karel
Replies
Chandramouli Dorai@chandru19902008
ManageEngine
Congrats!
Tagline: No code product adoption platform.
Share
Product Fruits
@chandru19902008 Sound neat. But does the audience know what the Product Adoption Platform is?
ManageEngine
@karel_papik Hi Karen! Analysts (G2, Gartner, etc) name this market as ‘Digital Adoption Platform’. If you take care of explaining about it in the description and other pages - this tag line will help you with your SEO efforts (organic traffic)👍🏻😀
@karel_papik @chandru19902008 That might be what analysts use but what do the target customers use?
ManageEngine
@karel_papik @dkaravias We need to use Spyfu and Google Analytics - find the top-50 search terms for our website and competition.
@karel_papik @chandru19902008 If you do keyword analysis it has to be end to end- tracking all the way to the conversion.
The question is not how many people use a term but what term do the buyers use.
The KPI is sales not visits (I assume the goal of the product is to make money).
I would add something to the taglne, explaining to what you can actually add guides, tooltips, feedback, etc.
Other than that, looks pretty good to me, best of luck on your future launch!
Product Fruits
@rubenwolff good point. we thought about that. but 60 characters limit is hard to fit.
So two options:
Add Guides, Tooltips, Feedback & more to your web app.
Add Guides, Tooltips, Feedback & more. Easily! No coding :)
What do you think?
@karel_papik if you really have to choose between these two options, I think I'd go for the second one. But the alternative would be to explain more in the comment section: you post a comment very early on your launch, everyone can see it and there's no character limit :)
Is "product adoption" a standard term? If not I would suggest something people will immediately understand like "User onboarding". The simpler you keep it the faster it will be understood.
Also this might just be me but "& more" bugs me. Go all-out on your USP. Don't hint at secondary features which dilute your message. In general I think the tagline could use a bit more work, what is the aspiration of your company? Not in terms of today's features but the reason it exists. Think a bit about your mission and try working with that (always in terms of the user's benefits of course).
Overall I think your product is in a high demand area, so invest some effort to stand out and you should be good!
This looks great Karel! I'd be tempted to switch the description around so you start with the eye-catching benefit (especially as you've already introduced the product in the tagline). This might be personal preference, but 'product adoption toolbox' could be simplified - something like 'Everything you need to convert your free-trial customers'?
Best of luck with the launch :)
@karel_papik Ah I get you! One of the dilemmas I face a lot when trying to write about what Dash (the product I market) is, too. Wishing you all the best with it!
Product Fruits
Poppins
Sounds awesome, would love to support when you launch 🙂
Product Fruits
@mishra_mayank Thanks!
explain what kind of product it is and list its unique features;
explain why people would need it — what makes this product useful for your recipients;
set the release date;
specify the way people can buy it.
Product Fruits
@robiul_haque Thanks!
Threado AI
Looks like a great product. All the best for the launch!
Modifying tagline to communicate outcome or what your users might 'feel' might be helpful. Some options to explore for the tagline:
'Create product tooltips your users will love'
'How-to product guides your users will love'
Product Fruits
We are launching today! Thanks all for the help! Check here please:
https://www.producthunt.com/post...
InAppStory
I believe that you can skip ":)". Good luck with the launch! We are preparing now too
Product Fruits
@nataliekarakina Okay we will! Thanks!
Good Plan
Hi Karel, Looks like a really nice product 👍 I am sorry to say, but I didn't know what an adoption platform was, but I think I do now 🙄
I like the tagline "Add Guides, Tooltips, Feedback & more to your web app." the most or maybe "Help your users. Add guides, tooltips, feedback to your web app". I think I would assume the no-coding part.
Product Fruits
@else_vindshoej Thanks! yes that exactly what I'm struggling with - people don't know what the adoption platform is. thanks for the insight.
First of all, best of luck! Sounds like a great product.
I would remove either the exclamation point or the smiley face at the end of the tagline.
Also, the word "Guides" - is it capitalized for a reason? in that sentence you have a few capitalized letters, not sure if they should be.
Besides that, looks really great. Good luck!
Product Fruits
@miri_blayckher Thanks for the feedback!
1. " remove either the exclamation point or the smiley face"
For our product, the big benefit is that you can add all those features without programming. And we want to emphasize that.
Add Guides, Tooltips, Feedback & more. Easily! No coding :) -> sounds more fun, more engaging
Add Guides, Tooltips, Feedback & more. Easily. No coding. -> sounds like a plain statement
2. Capitalisation
I just thought it's more emphasized, so the reader will "get it" more.
what do you think?
@miri_blayckher @karel_papik agree with the above :) good luck
@karel_papik @dante_colombatti I feel you. Definitely leave all these unchanged if you stand by it. I all for it👏🏼👏🏼 Good luck!
Best of Luck :)
Product Fruits
Best of luck.
Looks like a great product! I am thinking about using it for my startup. I think you guys could get across the message a little better. I love how on the website you guys say "Help users
love your app". That's kind of what sold me given that it's a phrase that applies to most people on here.
Product Fruits
@yashdaftary thanks much Yash. i can give you special discount for your very nice feedback! :)
@karel_papik I will take you up on that!