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  • Understanding Product Hunt’s Algorithm for Better Visibility

    Ofir Kruvi
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    Maximizing your product’s visibility on Product Hunt requires an understanding of its underlying algorithm. While the exact workings are proprietary, insights from successful launches can help you align your strategy for better visibility: 1. Early Engagement is Crucial: Products that receive a significant amount of engagement shortly after launch tend to perform better. Plan to rally your network for support as soon as your product goes live. 2. Quality of Engagement Matters: Upvotes from active, longstanding Product Hunt members carry more weight than those from new or inactive accounts. Focus on engaging the core community and encouraging their interaction with your product. 3. Diverse Traffic Sources: Relying solely on Product Hunt for traffic can be limiting. Drive traffic from various sources, such as your email list, social media, and industry forums, to demonstrate broader interest in your product. 4. Avoid Vote Solicitation: Directly asking for upvotes can lead to penalization. Instead, encourage your community to check out your Product Hunt page and engage in a way that feels natural to them. 5. Consistent Engagement Throughout the Day: Products that maintain a steady stream of engagement throughout the day tend to stay visible longer. Space out your promotional efforts to avoid spikes and lulls in activity. Focus on authentic engagement, both within and outside the Product Hunt community, for the best results. Thoughts?
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