Tiktok-like videos just arrived on Linkedin

28d ago

6 replies

...at least in France :) Do you plan to adjust your marketing strategy ? As marketing manager of a B2B company, I began to create a first serie of videos to test the impact. I chose to focus on the lexical field of email (our core activity) : #1 What is deliverability #2 Segmentation #3 Co-sponsoring collect #4 Coregistration collect... What about you ?

Replies

Simon🍋@simonas_kauzonas

Launching soon!

Wild times. Could be huge for B2B marketing if done right. Gotta keep it professional though.

Oct 10

thina samin @thina_samin

Finally, something fun! 😃😃😃

Oct 12

David @davidskr

I’m overall not a big fan of what LinkedIn has become with all of the clout chasing, rather than making actual connections… Let’s see how this “new” video format will affect this.

Oct 10

Willow Evangeline Harlow @willowevangelineharlow

LinkedIn is definitely becoming more like TikTok with all these short videos everywhere. I'm not a fan either, seems like it's all just about chasing views and engagement now rather than actually connecting with people in a meaningful way. Will be interesting to see how it plays out but I'm skeptical it will improve the experience on the platform. 🤔

Oct 13

Juliette BEGUE @juliettebegue_

@willowevangelineharlow I completely understand your point of view. At the same time, videos are generating significant engagement. I’m glad LinkedIn is making room for them, but they could have approached it differently rather than mimicking TikTok. 4o

Oct 15

Emma Lily Sanders @emmalilysanders

LinkedIn's new TikTok-style video feature is an interesting twist. It could lead to more engaging content and reach a new audience, but risks further diluting the platform's original focus on professional networking and career development. Curious to see how this plays out and if it draws in more Gen Z users. What do you all think - will this be a net positive or negative for LinkedIn?

Oct 15