The Rating paradox and Rating scales discussed
Isaac Martin Otim
0 replies
I wanted to write a thought piece on customer reviews but decided it would be more advantageous to have a PH discussion about the topic instead. A little background:
From my time as a maker, I have found that reviews are a great way to build trust in your product from prospective buyers. A lot of interesting studies and discussions have been had surrounding ratings/reviews. (As a side note, my favorite by far is the analysis of why a 4.7-star avg rating is better than a perfect 5-star rating).
My issue lies in my observation that there are generally 3 types of products (forgive my oversimplification):
1. GAME-CHANGING products that get reviewed,
2. GOOD/AVERAGE products that don't get reviewed and,
3. TERRIBLE products that get reviewed.
"So what?" you're asking. Well, most products aren't game-changing at all, they are simply GOOD. They get the job done and that's why we pay for them. Such products usually have 10-100s of alternatives.
Now, it is easy to drop ranks from being a good product (#2) to a terrible product (#3) (eg. due to a temporary server failure, a bug in production, the hug of death, etc.) According to my rudimentary scale, you'd go from "no reviews" to "100s of 1-star reviews" literally overnight. The inverse, however, going from GOOD (#2) to GAME-CHANGING (#1) is close to impossible and happens on very, very rare occasions.
As a maker, you're wise to ask the satisfied customers of your GOOD product for reviews and ratings, don't take it lightly.
As a customer, what can you do? Rate GOOD products!
I have shared my rating scale below, and if you have a minute, I'd like to know how you rate the products you use (you do rate them, right?).
5-stars:
I use the product regularly to complete the task as promised without issue.
4-stars:
I use the product regularly to complete the task as promised without issue BUT there are some non-critical bugs/issues that have not been fixed (update to 5 when fixed.)
3-stars:
I use the product regularly BUT there are some critical bugs/issues that have not been fixed (update when fixed.) Also, generally, if customer service is terrible/rude.
2-stars:
The product is unusable, not certain if it is a scam, BUT I got a refund.
1-star:
The product was entirely not as advertised. Unusable. It is a scam. They are stealing data/credentials or money from unsuspecting strangers. Cannot communicate with the product owner. Leave a written review as well to warn the general public.
But don't forget, with great power comes great responsibility. Make sure you regularly revisit and update your reviews.
Footnote: I've used the term "rating" loosely. It is interchangeable with "review" as I believe one is merely a reflection of the other, but "rating" is easier to quantify.
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