Social Proof
Priyank Sharma
2 replies
Make a campaign out of your customer reviews
Choose your top three reviews and send them to your engaged list
Add it to your welcome series if it does well so that all new subscribers may see it
Social proof is a simple approach to sell
#ecommerce #emailmarketing #D2C #retail #socialproof #customertestimonial #review
Replies
Yasmin Atkinson@yasmininson
social proof is the concept that people are more likely to do something if they see that others are doing it too. It could be choosing a restaurant because it has great reviews or adopting a political viewpoint because many respected people hold it. Marketers use it to create momentum, but it can also lead to groupthink and herd mentality.
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