SMS marketing is not ‘mass spam'...

Deluar Hosain
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SMS marketing is not ‘mass spam'... It’s the easiest way to get in front of people who get flooded with emails. Especially when it's timely. And the #1 cardinal rule of SMS marketing: Don’t spam. Instead of “Sale ends tonight, hurry!” Try “Your favorite hoodie is back in stock. Tap to see new colors!” Instead of blasting “Buy Now” texts, think: • Send a 1 liner insight • Drop a curious angle about their abandoned carts • Offer a quick test: “Reply YES if you’re curious about scaling beyond Black Friday deals” Personalization + relevancy = less unsubscribes, more conversions. SMS is an important channel in ecommerce, you just have to treat it with care.
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