SMS marketing is not ‘mass spam'...
Deluar Hosain
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SMS marketing is not ‘mass spam'... It’s the easiest way to get in front of people who get flooded with emails.
Especially when it's timely.
And the #1 cardinal rule of SMS marketing: Don’t spam.
Instead of “Sale ends tonight, hurry!”
Try “Your favorite hoodie is back in stock. Tap to see new colors!”
Instead of blasting “Buy Now” texts, think:
• Send a 1 liner insight
• Drop a curious angle about their abandoned carts
• Offer a quick test: “Reply YES if you’re curious about scaling beyond Black
Friday deals”
Personalization + relevancy = less unsubscribes, more conversions.
SMS is an important channel in ecommerce, you just have to treat it with care.
🤔
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