Silly Question: Do I find a hunter first, or set up my launch first?

Question

We're ready to go soon, but I'm not sure whether the hunter should set up the launch, or we set it up and they just promote it!

Anbang Xu · Accepted Answer

Set up your launch first to ensure everything's ready and polished. Once you're confident in your product, then reach out to potential hunters who align with your niche and can help amplify your launch.

Rick Fan · Answer

If your team can assign at least one person to handle the release on PH, that person needs to spend 1 to 2 hours every day for a month. I think you could manage it yourself.

Business Marketing with Nika · Answer

The question is: Are you 100% sure you are gonna collaborate with Hunter?

If yes:
1. Scan all successful launches first
2. Invite the Hunter and build the launch page together with his/her advice

If not:
Just 1 and 2 without hunter :)

Tom Rudnai · Answer

@busmark_w_nika Thank you! I thought a hunter was pretty essential to success but as I research, I think we're just going to do it ourselves :)

Salar Davari · Answer

You need to set it up yourself.

Tom Rudnai · Answer

@rick_fan Thanks! Think we're just going to do it ourselves!

Answer

I'd recommend setting up your launch on PH first before finding a hunter. Having everything ready to go will make it easier to get a hunter on board. You can definitely manage the launch yourself if you can dedicate an hour or two each day leading up to it. Good luck!

Alexander James Miller · Answer

If you have the bandwidth, just handle it yourself! A month out, spend an hour or two each day prepping assets, copy, outreach emails, etc. Make a checklist of everything that needs to get done before launch day. If you're strapped for time though, bringing on an experienced hunter to help can be clutch.

Tom Rudnai · Answer

@coragenevieveholloway Thank you! We're set to launch in about 3 weeks! :)

Nitesh Jamod · Answer

Not a silly question at all! It’s best to secure a hunter first, as they can provide guidance and help build momentum before you set up your launch on Product Hunt.

Business Marketing with Nika · Answer

@tom_rudnai1 A hunter with good follower count and experience, of course, can help, but it is not always the ticket to the hall of fame. :)

Tom Rudnai · Answer

@anbangx Thanks Benson this is helpful!

Silly Question: Do I find a hunter first, or set up my launch first?

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