Share some useful SEO tips!
Jose Rodríguez
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Vaibhav@vaibhavdwivedi
I recently read somewhere in an article that you should start working on SEO only until after you have PMF i.e. your product is validated.
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Build free tools and launch them on Product Hunt. 🤣
Build useful comparison pages between yourself as well as between your competitors. Bottom of funnel content is the best place to get started!
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Content, content content. From my point of view and especially in times with so many AI generated content, you should focus a valuable content, that is helpful for your audience.
In the past I created a post about a daily it problem with your printer. In the end our domain was not that strong, but we became top 3 position at Google, because so many readers found our content helpful and stayed at the page for a long time and didn't searched afterwards for other pages.
@christoph_dyllick_brenzinger1 does the posting frequency matter? Or a laser focus matters more?
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@christoph_dyllick_brenzinger1 100% agree with this
Use descriptive alt text for images to improve your site's accessibility and help search engines understand the content of your images.
I‘d like to share some metrics for measuring SEO:
1. Ranking improvement: Whether the website’s ranking in search results has increased.
2. Increase in organic traffic: Whether the natural traffic from search engines has increased.
3. Increased website visibility: Whether the number and coverage of the website’s indexes in search engines increases.
4. User experience improvement: whether the user's stay time on the website, page views and conversion rate are improved.
5. Keyword ranking diversity: Whether the website’s rankings on multiple keywords are distributed.
6. Backlink quality and quantity: Whether the quality and quantity of links to your website from external websites have increased.
7. Social media engagement: Whether there is an increase in engagement such as sharing, commenting, and reposting on social media.
Real Mock Interviews
It's a marathon, so pace your expectations
Also, you don't have to opt in for the most expensive tools on the market straight away. Something more niche like LowFruits and Cuppa can be great
AND, use Google's Keyword Planner for KW research
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recommend a chrome SEO extension I used every day: https://aitdk.com/extension
Which is totally free and can track website traffic, whois lookups, keywords density check, and conduct SEO analysis.
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Having a strong SEO game is like having the ultimate cheat code for the internet - keep your meta titles snazzy, your keywords relevant, and watch your website climb the search engine rankings like a champ!
Here is what I did. I grew a company's social by 20% year after year for 4 years. I agree with @christoph_dyllick_brenzinger1 -- content is your SEO's heart and soul.
1. Study google! Google is the most popular search tool and their principles are the most important in my humble opinion. Along with all the wonderful details shared by everyone here, I would add adjusting your mentality around content.
2. Mental adjustment. People don't see the world the way that you might think. I learned SEO strategy by looking at the drop-down menu in the search and observing the auto-fill in google home page. It's perhaps something we take for granted because it is effortless, but it is worth slowing down and analyzing how people are searching.
3. https://trends.google.com/trends/ This is a deeper research tool. You can learn by observing this site. One could even validate product ideas or come up with new ones because it also shows how popular a topic is. Also, it is always a funny reminder that the Kardashians do come up in conversation a lot.
4. Most analytics tools have a feature that shows what people are searching for when they come to your site. When I worked for an arts and crafts company, I based our content strategy on simple search queries, such as "What is Versafine ink?" Since I saw the product so often, I failed to realize that the average person was not familiar with our products at all. It was a constant reminder that our awareness was the primary messaging.
Hope this helps! Good luck!
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When you start a blog, do keyword research on Ahrefs and pick some low hanging fruits - e.g. keywords with relatively high search volume (100+) and low difficulty (less than 10). Start creating content for these keywords first, making sure the content is better than existing articles.
Invest in getting quality backlinks from trusted, relevant websites.
Don't waste money on paid links and links from link farms - they'll only harm your online reputation
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@natalia_toth this is phenomenal! Does this apply to all search engines?
@natalia_toth is starting a blog a good idea for growing organic site visitors?
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@natalia_toth , any video tutorial explaining the real world example that you would recommend?
You can follow standard SEO process like all the relevant meta tags, chronical URLs. Apart from this you should go for backlinks, it really helps a lot as search engine can see traffic from various sources to you site.
Internal backlinking on your own site is also useful to help drive SEO.
I'm recently launching my website and here are some tips for front engineering. Hope these are helpful!
1. Use keyword-rich and <meta description>
2. Structure content with semantic <h1>-<h6> tags
3. Optimize image alt text for accessibility and SEO
4. Implement schema markup for rich data
5. Create clean, readable URLs with keywords
6. Make pages mobile-responsive
7. Minimize JS/CSS to improve load speed
8. Fix broken links
9. Validate HTML for error-free code
Start with https://ahrefs.com/seo
The lighthouse extension is great to quickly find issues directly when coding/creating your website
Ahrefs, Semrush and others sometimes give very different results on the same metric for the same page: be careful here
If you are using code for your website: make sure that the content is readable when "viewing it as source" so that crawlers can easily understand your page without having to run js
Google search itself has a lot of info on your website and is free
Ahrefs allows you to audit your whole website for free to find dead links, redirect chains, unindexable pages etc
Keep posting unique contents. Google loves fresh and new.