Seasoned Marketing Managers 📣 What's the Best Advice You Can Give to an Starting Manager?

Question

Not the most seasoned marketing manager right now with only a few years under my belt, and I would love to hear from the more seasoned pros here at Product Hunt about how to maximize the earlier parts of my marketing career.

Janak Patel · Accepted Answer

My advice: Understand your audience, use data to drive decisions, and adapt strategies continuously.

Violetta Chernobuk · Answer

Here are a few things that worked for me:

Experiment Relentlessly: Early in your career is the best time to test different channels, strategies, and tools. Each experiment, whether it succeeds or fails, builds your expertise.

Focus on Analytics: Learn to interpret data—it’s your secret weapon. Being comfortable with tools like Google Analytics, Hotjar, or Mixpanel will set you apart.

Build Relationships: Network with peers and mentors. A quick coffee chat or participating in communities like this can lead to valuable insights (and opportunities).

Specialize and Diversify: Dive deep into one area (SEO, social, email, etc.), but keep a broad understanding of how all channels work together.

Stay Curious: Marketing changes constantly. Follow thought leaders, read case studies, and never stop learning.

What specific challenges or goals are you tackling right now? Maybe we can brainstorm together!

By the way, we're launching Planyway for Jira 2.0 and I'd appreciate your support:)

Answer

Great advice! I'd add: invest in your team. Hire smart, curious people and help them grow. Be a coach, not a micromanager. Empower them to take risks, experiment, and own their work. Building a stellar, autonomous team will multiply your impact as a marketing leader. And always keep the customer at the center of everything you do!

Joshua Daniel Scott · Answer

Focus on being a strategic partner, not just a manager. Align marketing initiatives to business goals. Use data to guide decisions, not just intuition. Invest in your team's growth. Teach them to think critically about strategy, not just tactics. And remember, success isn't always linear - embrace the journey!

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Totally agree! Staying curious is 🔑. AI tools like ChatGPT can be super useful for researching marketing trends, analyzing consumer behavior data, and even helping brainstorm campaign ideas to test. The AI landscape is changing fast, so def keep experimenting with the latest models to stay ahead of the curve 📈 And you're so right, focusing on results and adapting based on data is the ultimate key to marketing success 💪

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I'd say connect with other marketers I've learned so much just by sharing ideas.

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For me, staying curious and experimenting has been key. Don't settle for one approach!

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I found having a mentor made a big difference. They've been where you're heading!

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Networking has  been crucial for me. Building relationships with other marketing 
professionals can open doors and provide new perspectives.

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Don't be afraid to experiment. Trial and error often lead to the best insights, and even failures can offer valuable lessons. I've found that focusing on your customer’s needs over vanity metrics can help you develop more meaningful strategies that actually drive growth.

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I believe that building strong relationships with your team is crucial. Early on, learning how to delegate tasks effectively can set the tone for success.

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I've found that knowing your audience inside out is everything that starts there.

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In my experience, testing and measuring campaigns taught me what works fast.

Oksana Chyketa · Answer

The best advice? Stay curious and never stop learning. Marketing evolves fast, so immerse yourself in trends, tools, and consumer behavior. And most importantly, focus on results. Experiment, measure, and adapt. Early wins build confidence, but don’t fear failure—it’s where the best lessons live.

Seasoned Marketing Managers 📣 What's the Best Advice You Can Give to an Starting Manager?

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