Promos for new paid members or existing loyal?

Question

This has crossed my mine a few times. I want to offer killer promo codes to potential new paid subscribers, but I think about what existing members would think.

Anyone else ever contemplate on this?

Ash Rahman 🎮 · Accepted Answer

I don't think most loyal users see promotional offers as a bad thing. You need to grow your business.

Nick Martin · Answer

Hey Rich, one way we got around this was to never increase the price of existing subscribers. So when we introduce a special deal it's usually around the price of what some of the older customers have paid.

Not sure if you have the ability to sell additional seats/accounts but that's one way we also offer promo's to existing customers (buy an additional account at a discount).

My two cents.

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Cristina Imre · Answer

@nicholasjohnmartin Good insights. This is always a tricky question but most successful businesses use promo codes to increase their traction. I agree with thinking something to reward existing subscribers something that's only for them. You can do this in increments for different time frames being a customer.

Promos for new paid members or existing loyal?

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