Product-Market fit

We first built the product for internal use and, when we started getting positive feedback and people asking to build a virtual office for them, we knew we are on to something. Then we released the first version and got a lot of positive feedback - that got the founding team thinking about scaling and global expansion.

We took a look at the competition and based our product along similar lines while including significant differentiating value. Essentially, we used the competition as a baseline to ensure that there is ample market interest and then added elements that are productive to the specific experience we're trying to build. Additionally, we did a ton of market research manually from direct users and people who are generally in the space.

Lots of research! Reading reviews from similar ideas is quite helpful. Also 1-1 conversations with the target audience to find that MVP.

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We've analyzed the current smartphone apps market searching for apps with certain keywords. Then evaluated their traffic, reach, users, ads, communities, etc. etc. We did it in a pretty simple way but depends on your product. Btw, we’re launching in late May. Check out our upcoming PH page: www.producthunt.com/upcoming/eff... Our project is called: Effecto. It’s an app for detailed health tracking. Pretty much for everything that is related to your physical or mental health and every daily factor that can affect you.

I recommend user interviews, @ojelola_ojelabi > Start mining 20-50 prospects on LinkedIn and offer them something in exchange for a quick 15' interview (early access, gift card, $$, 1-month access). Record the interviews, you will need them.

I dont personally think you have product market fit until you have a market paying for your product. Launch, use the marketing strategies you design, and be open to feedback.