🚀 Product Launch 🧨 Which stage do you find most challenging?

@etjecode Absolutely, reaching a mainstream audience is a key challenge many businesses face, particularly in the realm of innovative tech products where early adopters are often very different from the mainstream consumers. This leap from early adopters to the mainstream market is often referred to as "crossing the chasm," a term popularized by Geoffrey Moore in his book of the same name. Once your product does achieve mainstream adoption, it is indeed somewhat self-sustaining, as a constant cycle of leavers and newcomers can maintain a steady user base. However, it's still crucial to continue improving and innovating your product to keep up with shifting market trends and customer expectations. Indeed, if your product delivers high value and continually evolves to meet user needs, maintaining a robust and engaged user base becomes a more manageable task. At the end of the day, the focus should always be on creating genuine value for users - this is what attracts and keeps them. So, keep believing in your product, keep refining it, keep listening to your users, and the growth will follow! 🚀