Price on Landing Page, do or don't ?

Question

I'm curious to know your thoughts about putting price information on the home page/landing page of a product? And why?

Edit: The question is really about having the price on the landing page or keep it on a separate /pricing page ?

Stephen Paul Weber · Accepted Answer

I think it's pretty important to put a price signal on the landing page, but that doesn't mean all pricing information has to be there.  Even "get started for free" can be ok if you have a free trial, as it signals what users can expect immediately.

I'll admit, though, that after a minute on a landing page if I find a product interesting I go to the URL bar and type /pricing because I like to know what I'm getting myself into.

Garland Coulson (Captain Time) · Answer

Honestly, I won't even look at a product if they don't have a price and expect you to call for pricing or a demo. My assumption is that it is enterprise level and too expensive.

Blake Whittington 👾 · Answer

Seems like it's helpful in most cases. If you're worried about price shock, you could try anchoring higher-priced options/packages next to your primary offering. Care to share a link?

Suraj Anjaana · Answer

Transparency is good policy to clear all things and so i think we should clear price structure with features of products to clear all things.

Answer

90% of the time yes. If you're hiding your pricing then you're obviously charging too much.

Julien Fayad · Answer

@blake_whittington here you go: https://sections.geeks.solutions it's still WIP but I was mostly wondering if I should put the price on the Landing page or keep it only on a separate pricing page

Julien Fayad · Answer

@dominicyates Edited the question so it comes clearer as I think the way it was asked was confusing people

Apostolos Toptsis · Answer

honesty is honestly a great policy!

Price on Landing Page, do or don't ?

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